Many times we tend to do things that are just not the right thing to do on social media without realizing it. Sometimes they are very obvious mistakes but somehow we don’t avoid doing them. Here are a few mistakes that need to be avoided:
Sharing irrelevant content.
Sharing content that doesn’t make sense to your business or audience can have negative affects on your overall brand.
Broadcasting the exact message everywhere.
Not all channels are the same nor do they have the same audience. Because of this, content needs to be tailored to the specific channel even if the content is the same.
Spamming your audience.
When I say this, I don’t mean, sending out content everyday/hour. Spamming can be posting completely irrelevant content or links. It’s important to only send out information that is valuable.
Stay active on social media! You want to be recognizable and you want to have a lot of viewers. What is the point of having social media if you’re not going to be social, am I right?
Creating social media fights.
Avoid getting involved in social media fights. They are poisonous to your reputation and overall brand. Always keep in mind how you would want yourself and your brand to be recognized. If your customers have a complaint, show them customer service and work with their issues instead.
Ignoring your audience.
Always listen to your audience. After all, their opinions and concerns can help you learn where what flaws your business has currently. Reach out to your audience and answer their questions in a timely fashion.
Having multiple profiles on different social mediums.
This strategy is completely ineffective. It is much better to put more effort into one social media account to gain more quality audiences.