Product Photography Tips

Product photography






If you’re a B2C business, investing in product photography is an absolute must. We live in a digital and  visual world, so most people tend to see products through photographs first. With that said, the success of your B2C business can ultimately come down to your photos. To help you out, here are our five biggest tips for snapping great product photography.

Have a vision in mind. It’s always important to have a vision of the final product in mind. Doing so will help you figure out the steps you’re going to need to take to get you the photograph you desire.

Look at Instagram and magazine ads for inspiration. These two are two of the biggest outlets currently for consumer-based businesses to advertise their products. Through them you can find out the trendiest ways to promote your product, what color schemes work and are popular, and what your competitors are doing.

Take photos from various angles. Don’t be afraid to experiment and get creative during a photoshoot. Sometimes the winning photo isn’t the one you thought it would be.

Include seasonal props. Seasonal props are fun way to get your consumer in the mood to buy your product. For fall you may want to add autumnal leaves, or lights during the holiday season.

Use lights. This one goes without saying. You want people to be able to see every detail of your product. Even if you’re shooting your product outside, bring lights as the sun can cause shadows.  

Think about your aperture setting. An aperture is the opening that allows light to come in and is expressed through the f-stops. In photography, f-stop numbers are counter-intuitive. The lower the f-stop number, the larger the opening will be and the more light can pass through. The higher the f-stop number, the smaller the opening is and the less light is able to pass through your camera. A low number aperture means the photograph will focus on one thing and blur the rest of the image. A photograph taken through a high f-stop number is clear and crisp throughout.

The Must Have Apps For Better Smartphone Photography









The original iPhone came out ten years ago, and who would have known back then the big role it now plays in people’s lives? One of the iPhone’s most used features is its camera, and for many people, their smartphone is the only camera they have. Of course, to take great photographs with your cellular device, you need to give your snaps some tender love and care via post-production. Here are our seven favorite photo apps we’ve found that can help you achieve better smartphone photography.

TouchRetouch. For $1.99, this app will enable you to delete any photobombers, strangers, or unwanted things from your photos in just a few taps.

Facetune. Facetune is amazing because it will save you time from taking selfies and will eliminate anything you’re feeling insecure with. With Facetune, you can get rid of blemishes, whiten your teeth, get rid of bald spots or gray hair, reshape facial features, brighten dark under-eye circles, and more. It costs $3.99.

Slow Shutter Cam. This app’s title does it exactly what it promises for $1.99. When you’re in a low-lit place, you can slow down the smartphone’s shutter to capture stunning photos.

Adobe Photoshop Express. Unlike the regular Photoshop software, the cellular app is free and works just as well. Photoshop has tons of advanced editing tools to make your photos look like they were taken by DSLR.

Font Candy + Typography Editor. Font Candy is an awesome app to download if you’re designing a poster or marketing collateral as you can add fun text to photos. With this app you can also scale and crop photos. It costs $2.99.

Prisma. If you’ve never been much of an artist, you now can be with Prisma. This free app enables you transform photos you’ve taken so they resemble the styles of iconic artists like Van Gogh and Picasso.

Instagram. We talked about Instagram and our prediction for its growth in 2018 here. Instagram has many common editing features- adjust, brighten, contrast, structure, warmth, saturation, highlights, shadows, and sharpen- and is the most popular photo and video sharing app out there. If you’re a b2c business, having an Instagram account is a must. It is also free.

4 Ways To Optimize Your Images

Your written content isn’t the only way you can improve your business’ SEO. Your images are another component to your online presence that you should be optimizing as well. Here are four things you should do to your images before you update or redesign your website.

Name your photos. When you upload your photos to Media Library, they will have the filename that they had when they were saved to your computer. To optimize the photos, change the name by using relevant keywords.

Include alt tags. An alt tag is the text that displays when an image doesn’t load. It’s also the text that may be read to a visitor who is blind or visually impaired. Alt tags are also the keywords Google reads to know more about the page since it can’t read photos. You can add alt tags to your photos through the Media Library once they are uploaded. Like the name of the photo, the alt tag should be descriptive.

Keep your photo size small. The size of your image does affect your site’s loading speed. You wouldn’t want to lose potential clients because of this.

Consider your image file type. The three most common image file types are JPEGs, GIFs, and PNGs.

JPEGs- They are the most common of the image file types and are supported nearly everywhere. With JPEGs, you can expect millions of colors and the ability to adjust the file size as well as image quality.

GIFS- You probably know GIFs as the file type that supports animated memes. It’s the oldest file type and can handle transparency. Because GIFs are limited to 256 colors, they are recommended for company logos instead of real photographs.

PNGs- PNGs are the newest of image file types and are considered the replacement for GIFs. Like GIFs, they support transparency, but what sets PNGs apart is they offer millions of colors. Important to note: this file format is supported everywhere.

Tips For Creating A High-Quality Video With an iPhone


The iPhone X has just come out, and it’s proven once again that with each new generation, Apple is able to produce an even better camera for its flagship smartphone. Shooting feature-length films on an iPhone has even become the camera of choice for filmmakers on a budget. One of the best movies to premiere at the 2015 Sundance Film Festival, Tangerine, was shot entirely on three iPhone 5’s. With that said, there’s no reason to not film your next commercial, vlog, or tutorial on your mobile device.

Position the iPhone horizontally, not vertically. Positioning the iPhone vertically will not capture the video in the widescreen format, which means your videos will have a wide black border around it when displayed on any non-iPhone screen.

Get the right gear. It’s best to buy a tripod for your iPhone to avoid shaky-cam. The GorillaPod is a popular choice as it’s magnetic and works on most metals. There are also microphones available for iPhones that you put into your iPhone’s earphone plug. iPhone microphones can help reduce background noise.

Enable the manual exposure. You may notice when you’re taking a selfie that your iPhone is constantly trying to adjust the shot. To prevent this, enable the manual exposure. You achieve this by tapping the screen in the area you wish to expose. When you do this, the A/E lock comes up, which allows you to change the exposure.

Don’t use the zoom-in feature. The zoom-in feature pixelates your footage. To get a closer shot of an object or person, move your iPhone closer.

Switch your phone to airplane mode. You don’t want your phone to explode with annoying notifications and incoming calls/texts while filming.

Look at the lens when talking.  When you’re talking to a camera, be sure to look directly at the lens as it will help you better connect with your audience.



How to Take a Better Photos on Your iPhone 7/7 Plus pt. 2

Last week we mentioned tips on taking better iPhone 7/7 Plus pictures, and this week we will finish up on the best tips to try out. Follow along to become the expert in phone photography!

  • Zoom In – Previously, zooming in wouldn’t get you the best details. However, this changed with iPhone 7/7 Plus. The iPhone 7 has a wide angle lens camera that can provide 2x optical zoom without losing any of its quality.
  • Hands-Free – Utilize the timer! Setting your phone somewhere stable and picking a time frame for the perfect photo or selfie can do wonders! Pick a time, press the shutter and take your photo!
  • Flash – Night pictures can sometimes be hard to capture when a flash can ruin the photo. With iPhone 7’s new camera settings, simply find the closest light source, turn off the flash and tap the screen to adjust its expose.
  • Depth Effect – Depth effects such as photo portrait and square can help your friends look great in photos!
  • Get Closer – Don’t shy from going closer to your subject to get that right spot. With the iPhone 7 camera, you can get closer than ever and still get a great image. Once you have the image in frame, tap on the screen to get it to focus and slide your finger to adjust the exposure. Soon enough you’ll have the best pictures of flowers and your furry friends.
  • Third Party Apps – Don’t be afraid of utilizing third party apps as it can help adjust and edit your photos to your preference. Often times, you get the perfect photo to share after the editing and finishing touches has been made. VSCO is a great free app that helps modify your pictures from contrast, exposure, straighten and so on.

Use these helpful tips the next time you take a photo and tell us about your results!

How to Take a Better Photos on Your iPhone 7/7 Plus pt. 1

When new iPhones are released, the camera is then adjusted to take better detailed photos. At times, we can’t tell the difference from the previous camera to the next. However, knowing how an iPhone camera works and its tricks will not only make your iPhone experience better, but also improve your photos. Follow along for learn the best tips and tricks of taking a photo on an iPhone 7!

  • Choosing the Right Focus – Choosing the right focus on your photos makes a great difference from a photo to a perfect photo. Focuses can differ from the subject of the photo. For example, when taking a photo of a specific item, think about what you would like to capture and how you want it to be visualized. When taking the photo, it is better to choose the single object as it would make the background brighter.  It also will allow to adjust the brightness when focus frame is available.
  • High Dynamic Range – HDR helps display the visual effects of a real environment rather than the display of it. When taking a beautiful scenic photo, open your phone camera, tap ‘HDR’ and hit ‘On’ to capture a better and breathtaking photo.
  • Panorama – Panorama gets better and better with every new iPhone release. It is perfect to capture full sceneries in photos. Simply hold your iphone once the Pano option has been swiped and selected. Firmly hold your phone and capture its setting(you can also move the direction of the arrow by clicking it) and press the button to end capturing once finished.
  • Burst Mode – Trying to capture a photo with a moving object? Want to catch the moving object in the snap? Try Burst Mode. Burst Mode helps catch a moving subject within a snap by clicking the shuttle and not moving your finger until it is captured. Once finished, the photos will be generated and will show how many snaps were taken on the screen.

Photos We Like

If you don’t already know, one of the services our company provides is photography. Recently, our studio manager and photographer, Coco Boardman has done various photo shoots. We spoke to her to find out which pictures from these recent shoots are her favorites. These were the samples she gave:



This photo came from the Channel Fish photo shoot. Headshot photos like these were taken for their updated websites. (Check out the site here)



This is a photo of a graduate’s class in Salem State University. Pictures like these were shot to be used as marketing materials like banners, flyers, etc.



This photo was taken at a Salem State University event where they brought in visitor author, Peter Balakian. For this event he did a lecture on his recent book, Ozone Journal, about Armenian Genocide and, also, did book signings. (Check out the author here)



We are redesigning, a temporary agency for construction. For this purpose we took various head shots. This particular photo was taken on the rooftop of a building next to their office building. (Check out the site here)



This photo is of Massachusetts Secretary of Administration and Finance Kristen Lepore at the North Shore Alliance event in the Enterprise building at the Salem State University. This event was part of the Policy Makers Series.



These pictures are a few of many of Coco’s favorites. These photos were taken for Gloucester Fresh Seafood’s new website. The photo on the left features Gloucester Fisherman Tony on his boat. The one on the right features Gloucester Fisherman Joe Razzo sitting on the dock. (Check out the site here)

Benefits of Custom Photography

We have all heard the old adage that “a picture is worth a thousand words,” but did you know that when it comes to your website, custom pictures can be worth a whole lot more than just words? Custom photography for websites, print material, and your social media can be advantageous for your company in many ways.  Yes, stock photography is easy and cheap but custom photography is a much better solution for your image needs and is often less expensive than one might think.  Let’s look at the many benefits of choosing custom photography.

  1. Branding – Custom photography really embraces your brand.  Custom means any pictures can include your people, your location, your product, your logo and ultimately reflect your brand’s culture instead of trying to find something that is “kinda” close on stock sites.  Your company’s uniqueness and the brand that you represent can be captured in custom photos exceptionally well.
  2. A Glimpse Inside your Company – When a consumer is researching your product or service wouldn’t it be better if they found photos on the website of people that actually work at your office or better yet a staff photo that shows off the company’s personality? Maybe even a location that they recognize might be a plus as well. Custom Photography allows you to feature genuine faces, spaces and products. This allows your company to be one-of-a-kind and original.  What you really don’t want is a stock photo that ends up on some competitors website or print design.
  3. Consistency – By having custom photography, you are ensuring that the images best represent who you are as a company.  Feelings, personality and trustworthiness does show through even in photos. Consistently showing off who you are a company will show through.  Businesses which present themselves in a professional, polished manner immediately appear more reputable in the eyes of customers.
  4. An Investment – Once photos are taken they are yours and can be used for a wide number of purposes from print media, email newsletters, websites, blog posts, brochures, ads, webinars, presentations, social media and during trade shows or networking.  Custom photography should be able to be used over and over again thus making the most of the investment you have made in this powerful marketing tool. Custom photography is a well worthwhile investment in the marketing needs and brand awareness of your company.


Houzz: trending in social media

This is a time in the world of technology and social media where platforms like Instagram, Foursquare and Pinterest are popping up faster than most people can keep track of.  Experts in the field of home design are all buzzing about a relatively new social media called Houzz.  Haven’t heard of it yet?  Let us introduce you to Houzz and how it works.

Wikipedia describes Houzz is a web site and online community about architecture, interior design and decorating, landscape design and home improvement. That doesn’t truly cover the potential and the benefits that this site commands.  Houzz is a place where interior designers, architects, contractors and builders alike can come together and unite through their passion for quality and design.

Houzz was created by Adi Tatarko and Alon Cohen in 2009, when they were having difficulty communicating their ideas about their own home renovation to an architect.  To solve their problem of not having enough images to reference, they came up with this online platform to showcase the work of design professionals.  What started as contributions from a few designers in the San Francisco Bay area has turned into uploads of unique and creative design ideas from more than 250,000 designers and contractors across the country in 60 professional categories from architects to carpenters to interior decorators.

This five-year-old online home remodeling and design community has grown to more than 15 million monthly unique users – 90 percent of which are homeowners. This site has recently gained traction and has become one of the hottest hangouts for home design enthusiasts.  The benefits of Houzz are immense when you consider that by listing and sharing visual content designers are hanging out where their clients are most likely to find them.  The also have the opportunity to connect with other design professionals all on one easy to use platform.  Find out how you can benefit from Houzz.  Read More.

Custom Photography vs Stock Images

You have probably heard the phrase  “a picture is worth a thousand words” many times before to mean that a complex idea can be conveyed in a single still image. As a business owner,  what idea do you want to convey through your images?  Do you want your photographs on your website, fliers, and brochures to say. “We are just like everyone else”  or rather they say “we are one-of-a-kind?’ Most likely you want your company to be distinctive and unique and to stand above all the rest.  Making that choose then means choosing between generic stock photos purchased from a website and unique, specialized, custom photographs.

Sperling Interactive specializes in just that- custom, unique and professional photographs.  After a one-on-one consultation with our photographers, Sperling Interactive will determine your company’s specific digital and print photography needs.  The benefits of custom photography far outweigh the generic stock photos that are available to anyone who wants to purchase them.  Custom photographs give your clients a personalized view of your services, brand and staff.  By customizing you have the opportunity to grab and hold the client’s attention. Capture who you truly are as a company through professional photos of real people, places and situations.  This type of image creates more powerful word-of-mouth referrals than stock photos can. Images are powerful and can leave a lasting impression.  Make that impression a positive one that will stay with the consumer.  Customized photography is an investment and a reflection of how strongly you believe in your company.