5 Ways to Improve Your Website this New Year

A new year brings new resolutions, new improvements and new opportunities for growth. We’re sure you have a list of your own personal resolutions lined up and today, we are here to help you achieve your website resolutions and improvements for your companies sites. Follow along to learn about 5 different ways to improve your website and gain more viewers.

 

  1. Be obvious about website navigation.

Website navigations helps visitors find what they are looking for first, and increase search engine ranking second. Therefore, use keywords that would be obvious for your visitors; this may mean no internal lingo. Remember that the less clicks visitors have to go through to find what they are looking for, the better.  

 

  1. Add a CTA throughout your website.

After providing your visitors with all the information they are looking for, give them a sense of direction so they know what they can do next with the information provided. Remember that each call to action (CTA) should begin with a verb and should be set apart from the rest of information. For example, a yellow button that says “Add to Cart.”

 

  1. Add internal links throughout your website.

Internal links are not only great for SEO but they are also great for keeping your visitors browsing through your website for a longer time. Internal links can be used to direct visitors to pages with further, more detailed, information about a particular service or product mentioned in a different page.

 

  1. Avoid using carousels.

Statistics show that internet users don’t even get to the fifth slide in a carousel. If you insist on having one in your website, minimize the amount of slides to three. Otherwise, use alternative to carousels such as changing your layout to a Hero layout, highlighting your major services or products on the homepage and direct them to its page, or providing a video that highlights top services or products.

 

  1. Lose the testimonial page.

The truth is that visitors don’t go to your website looking for such page. The best way to highlight positive reviews about your company is by incorporating quotes or highlights throughout your website in different pages, such as the product page, about page, contact page, etc.

 

Tagline vs. Positioning Statement

When you think “tagline” what comes to mind? What about when you hear “positioning statement”? Do you know the difference between the two? If you don’t quite know what the difference between a tagline and positioning statement is, don’t worry; you’re not alone. Many people tend to get the two confused all the time. Today, we will clear up some of the difference between the two and their soul purpose. Follow along to get a better understanding.

Taglines:

Chances are that when you think “positioning statement” you may actually be thinking about the tagline. A tagline is made to express the value of a product or service to help improve the appearance and position of a brand. Its duty is to help portray what the company does and who they are.

When creating a tagline, you want to make sure that you can answer the following questions:

  • What do we do for our customers?
  • How do we better our customers’ lives?
  • What is our unique selling proposition?

Once you are able to answer these questions, it’s time to put it all together into a clever statement. A tagline should be clever and witty, so don’t be afraid to use a play on words. It should definitely convey your company’s personality, as well. How else will you make your business memorable?

Positioning Statement:

A positioning statement is much more complicated than a tagline. It requires more information in just as a memorable way as a tagline. The components of such statement are:

  • Target audience
  • The solutions it offers
  • Comparison to competitors
  • Unique selling proposition (USP)

Here is a template to help get you started:

“[Brand’s name] is for [target audience] looking to [explain the services] unlike others [related industry]. [Explain why your business is unique in, at least, 3 points].”

Are you having trouble coming figuring out how to position your brand? Contact Sperling Interactive for a consultation.

Industry Specific Social Site: Doximity

For the second blog in our Industry Specific Social Site series we are highlighting a social site that could save your life! We are talking about Doximity, the number one social platform for healthcare professionals. Currently, over 60 percent of doctors and thousands of nurse practitioners and physician assistants can be found on Doximity.

If you’re thinking, “Oh great! Now doctors are going to be distracted at work,” think again! This site is exclusively for healthcare professionals in order to help them communicate quickly, urgently and securely about any medical issues they may come across. Because healthcare is an industry that has always been highly dependent on technology, this social site is simply another way to simplify the daily task of these professionals. They aim towards creating a community where healthcare professionals can collaborate on patient treatments, grow their practice, and discover new career opportunities.

Doximity has connected over half a million U.S. healthcare professionals in three years and has developed many beneficial features. One of their newest features is DoxFax. This is a free and secure digital fax and messaging service accessible through any computer or mobile device. When signing up, Doximity users are assigned a lifetime fax numbers and can even be used to communicate between offices and pharmacies.

Aside from a communication tool, Doximity also serves as a professional profile page where profiles are searchable and viewable to the public. It also serves as a news portal and, essentially, a digital doctors lounge. Most importantly, though, Doximity also serves as a digital continued medical education (CME) tool. Because of this, medical students are also allowed to have an account.

If you are in the healthcare industry as a doctor, nurse practitioner, or physician assistant, we recommend that you build a presence in Doximity. For more information on Doximity, click here.

Networking Organizations We’re a Part of: Cape Ann Chamber of Commerce

Cape Ann was founded by pilgrims in 1623 and was named after England’s Queen Ann. Currently, Cape Ann offers big-city culture while maintaining a small-town charm, and its four communities consist of Essex, Gloucester, Manchester-by-the-sea, and Rockport. With such an amazing location and so much to offer, it’s no wonder why we have been a part of the Cape Ann Chamber of Commerce for two years.

As a member of this organization, we are able to express the great benefits that come from being a member – from networking and training to adding value to your business. The following are just some of the many benefits Cape Ann Chamber of Commerce offers:

In their membership directory (both print and digital), help coordinate ribbon cuttings for special business occasions, host networking events (seminars, speaker programs, board meetings, etc.), sponsor and advertise business events in publications or online.

Gain insight into their affinity program. Here your business can save up to 25 percent on constant contact discount and gain access to a variety of health plan options and providers through Health services Administrators. Your company can even save on credit card processing!

Contribute to the community. By being a member your business can contribute to Business Education Collaborative to enrich the education and career development of students, to Businesswomen’s Committee that helps create a strong network group for women, to Government Affairs Council in creating a healthy business climate for the community, and to the Tourism Council, which works to promote Cape Ann as a premier visitor destination.

Gain access to other exclusive benefits like access to over 900 chamber members, office referrals, Cape Ann certificate program, and Discounts on local media advertisements.

To find out more about these benefits, or others, or if you are interested in being a member visit their website here

Persona Development

Persona Development is “a composite sketch of a key segment of your audience” (Ardath Albee). In other words, it is the legitimate process of creating a fake customer based on analytical information from your actual customers’ behavior. By creating personas, your company can gain a better understanding of how to deliver content of most relevance and usefulness to a particular group of audience. The best way to get the most accurate understanding is by creating 3-5 personas using a template.

In a template you want to gather both general profile and specific information about your persona. The more specific you get with your persona’s profile the better. This way your company will have a deeper understanding of your customers (their thoughts, feelings and behaviors) and will be able to find any overlooked tactical opportunities for your products/services. You will need:

– Name and job title

– Demographic

– Their goals and challenges

– Their values and fears

– Their hobbies

– Computer Literacy

– Where they get their news

– Blogs they read

– Customer quote

In order to come up with a specific profile on your persona you want to gather data information from your analytics to find out where your clients come from. Checking the keywords your clients used to find your business, and seeing how long they spent in your site can help you with this.

Another way to gather specific information is by communicating with all your team members that work directly with your customers. No one knows your customers better than those who actually get to communicate with them. These team members would be able to communicate the concerns and thoughts your customers bring up frequently. You can also get these informations by checking out all your social media accounts to see what your customers are saying about your company, as well as what questions they may have for your company.

If there are more specific information you would like to know about your customers, performing surveys and/or interviews are the best way to do so.

To find out more about persona development, contact Sperling Interactive.