If you don’t already know what infographics are, they’re pretty much cool graphic representations of complicated data intended to be read quickly and be understood more clearly. Infographics are like candy for the eye attracting everyone’s attention in many social media platforms. With that being said, if you have yet to use infographics for your business, or don’t know what how to use them, we have gathered the following reasons and ways in which these can be of use to you.
1.People are visual learners.
According to TheNextWeb.com, 90 percent of information transmitted to the brain is visual and 40 percent of people respond to visuals better than text. If there were any data that you need to get through to your audience, infographics are the best way to do so.
2.Simplifies complex data.
Depending on what kind of business you have, there could be changing data that needs to be shared with your employees or your audience. This is the best tool to use in order to get through information through them. Graphics can be a great educational tool giving its readers clear and straightforward information.
3.Great recruitment object.
Infographics with summarized information about the skills set your company is looking for can be used to hand out or share online. This is also great for adding facts on what your business is about.
4.Helps increase brand awareness.
Because infographics usually contain a company’s logo, web address and contact information, it can help increase brand awareness. It can increase traffic by 12 percent. When the material is being shared and embedded throughout social media, it is generating more important back links to you, especially when important keywords are incorporated into the texts.
5.Helps present data presentations and comparisons.
Many times, statistics and numbers can get lost in translation when in text form. Infographics makes it less overwhelming and easier to understand. It also helps compare and contrasts data, characteristics, and changes in a creative way.
6.Reassures consumers about the money they spend.
If your company happens to be a non-profit that runs out of donations, you could create an infographic with information on how their money is being spent throughout the organization.
Infographics are an effective tool that brings facts to life and makes things that are difficult to understand with words easier. Overall they’re a ton of fun read and create so, why not try it?