When it comes to web, print or, really, any design, color combinations play a crucial role in the designs appearance. Because of this, it is important to keep the basic rules of color combining in mind when creating a new design.
When deciding on a combination, you want to incorporate a variety of colors so that the design comes to life. At the same time, you don’t want to have too large of a variety since it could make it difficult for the audience to follow the design. In general, you want to have at least 3 main colors in your design:
- The Primary Color, which makes up about 60 percent of the design.
- The Secondary Color used to back up the primary color should make up about 30 percent of the design.
- The Highlight Color used to emphasize parts of the design should make up about 10 percent of the design.
Deciding on the right combination requires keeping in mind the basic rule of complimentary colors. These are colors opposite to from one another in the color wheel. In other words, cool colors with warm colors. Using a variety of shades of a specific color can also be helpful when deciding on a combination.
In general, the combinations are usually decided on depending on what kind of business the design is being created for. In this case, you would have to take into consideration what pictures you would need to incorporate, what colors are associated with the brand of the business, and what kind of influence is the business to make in the audience.
We decided to ask our Sperling Interactive team of designers what their favorite color combinations are. The following are their answers:
Andrew: A combination of light grays, blue, and white is Andrew’s favorite because it gives a clean and sleek appearance to the design, and simply looks good all together.
Jose: A simple red, blue and green is Jose’s favorite combination. These colors are highly influenced by the Dominican Republic’s flag and, also, by the fact that these colors can create a variety of other colors.
Julia: Recently, Julia has been enjoying white or subtle colors with a brighter accent color, like cream, white and a bright mint green. She feels it creates a modern and clean feel.
Holmes: One of Holmes’ favorite color combinations is light blue, gray and white with yellow highlights because enjoys the clean color the cool tones create. Another favorite is orange and yellow because these demand attention and are challenging colors to work with.
Rose: A combination of purple and green tones with some grays and white is Rose’s favorite because it brings color balance while still being lively.
Stacey: Bright floral color combination is what she enjoys the most along with shades of blue and gold. She says that, even though those are Michigan colors, the combination is a reliable contrasting one.