How to Create Brand Positioning?

Brand positioning is the most important way to get your business and products out there. In order to maintain a great business running, the business’ brand needs to be recognized and remembered in a positive light. The goal in brand positioning is to create an image about your brand in consumers’ minds so that they can remember your products in a specific way. Because this is so important for your company, we have put together some guidelines to help you create an appropriate brand positioning.

Before you create a plan for your brand positioning, there are a few questions you need to ask yourself:

         How is your brand currently positioned?

         Who are your competitors?

         How are competitors positioning themselves?

Once you have found the answers to these questions, you would be able to have a better sense of which direction you would like to take your business -competing alongside your competitors, or divert from them completely.

If you want to differentiate your brand from that of competitors, the best way to do so is by focusing your brand position on the features your company has to offer that competitors don’t. If you and your competitors offer very similar services/products, you can focus advertisements on those features that competitors are not expressing in their advertisement. Many times, businesses tend to overlook some of their services without realizing how those services can be of priority to prospective consumers. Pay attention to what competitors are saying about their businesses to help determine the direction you want to take.

If you are interested in competing alongside competitors, determine what makes your service better than theirs and have your brand positioning revolve around that.

Entrepreneur Tips

Being an entrepreneur takes guts, time, and a whole lot of patience. Many times, it will feel like you’re going through dead ends, but with the right guidance you can reach your ultimate vision. Because of this, we would like to give our fellow entrepreneurs some tips to becoming the best entrepreneurs they can be.

If you haven’t started your business, yet, but are thinking about doing so, ask yourself why you want to start your own business. You can’t just start a business because you want to make money. Being passionate about what you want to do is extremely important when going through your journey. (With that said…)

Do work you actually care about. Focus on what matters to you, your values and what you would want to be known for later on.

Always challenge yourself. Taking risks is important to the development of your business. Don’t miss out on an opportunity just because you were too afraid to take it.

Believe in yourself and your vision. If you believe in yourself, you can accomplish anything and always look for ways to get through an obstacle. If you believe in your vision, you will always stay focus on your goal and work through every challenge to get there.

Build a team that will represent what your company stands for. While in the hiring think about the candidates’ characters and how they will fit in with the vision you have set. Remember that you can always train skills but not character. A strong team can help you and your business succeed.

Manage your energy and your money. If you don’t manage your energy the right way, it will affect the way you manage your time. Managing your money is just as, or even more, important because raising capital can take longer and be harder to rise. So, when making purchases, make sure they are actually essential to the business rather than just a luxury item.

Always learn from your mistakes and listen to your customers. These are the best ways to succeed. When a customer has a concern or question, they help bring to light the wholes your business may have. Ask them for inputs and actually listen to them.

Get a mentor. They are crucial to have because they are full of lifetime experiences. They can help you learn things you never thought you needed to know and guide through any issues or dilemmas. You will encounter many issues, getting through them with a mentor is the best way to do it.