Digital Coupons – Benefits Businesses

Everyone loves to get a great deal on a product or service.  You know what I like even better?  I love finding a great deal easily.  Digital Coupons provide both – great deals and ease of use!  Is your business using digital coupons?  They should be.

Let’s look at the numbers. . .

  1. Research conducted in October 2013 by eMarketer indicates that more than half of US adult internet users (102.5 million people) will redeem a digital coupon, for either online or offline shopping this year. That number is up 11% over last year!
  2. Digital coupons are a great way to engage the new user because you can provide a direct link to your products or services via the coupon. Digital coupons can translate into more people finding your website and opting to register for your online coupons and email offers!  The number of people who redeem digital coupons is only expected to grow as consumers ditch their paper coupons for the convenience of digital.
  3. This year, more than 28% of people who own a mobile device have redeemed a coupon and according to eMarketer, it is expected that one-third of all smartphone users ages 18 and up (42.1 million people) will use a coupon acquired on a mobile device –via an app, mobile internet, mobile barcode or SMS.

Getting Started offering digital coupons. 

  1. There are numerous places to advertise deals online including the #1 online coupon site Retail Me Not.  This easy-to-use site claims the hottest deals, best coupons, and exclusive offers that are available online or emailed directly to members.  They even have an app for smart phones that can alert customers when they are near a good deal!
  2. Google also has an online wallet program that stores your credit and debit cards, offers, loyalty cards, coupons and more. This program aptly named Google Wallet is only one of the ways that Google is promoting online coupons.  Google’s newest way to attract more customers to your business is Google Offers.  Google Offers has created a new way for you to reach potential customers near your business. Using their mobile device, these customers can find your offer and visit your business right away.
  3. The best digital coupon applications out there are Apple’s Passbook® (available on iOS operating system iOS 6 and up) and Android’s version of the same app called PassWallet. These apps come standard on all smartphones running on these operating systems.

 

 

 

Email newsletters

Email marketing is an extremely valuable marketing tool available to develop and maintain customer relationships.  So how should your business go about organizing contacts, creating a newsletter, and avoid common mistakes?  Choose an affordable email system designed for marketing such as Constant Contact to design and manage your professional email letters.  Let’s look at some of the benefits of Constant Contact for your small business.

  • Professional Appearance This email system provides professional HTML templates to make polished looking emails. Templates are pre-formatted to help you organize your content easily. They include fonts, colors and placeholders for graphics and company logos.  These are easily customized to create a look that matches your company’s website or brand.
  • Affordable and Easy to Use -Constant Contact can save you precious time and money. There are no set-up costs, and Constant Contact provides free ongoing support, so that you can focus your dollars on your business, not on the logistics of email marketing.
  • Ease of Management and Organization of Email Lists –  -Constant Contact hosts your email list and automatically performs critical list management functions. These functions can include: signup for new subscribers, editing capabilities so that subscribers can edit their own profiles, and the ability to unsubscribe with one click. Because you are required by law to process an unsubscribe request within 10 days, the unsubscribe functionality alone is critical to successful email marketing.
  • Measurable results – Constant Contact enables you to measure the response of each email campaign. Constant Contact reports the number of emails sent, opened, who opened, who clicked through and which links they clicked on. These reports help you track and measure your success, target more effectively, determine leads and improve your results over time.

Read More about Constant Contact