Google AdWords Expanded Text Ads

Google AdWords is changing their format! The text ads will have an expanded text format, which will include two headline fields with more characters (30 characters) as well as an expanded description fields with 50 percent more ad text. The new changes are meant to give advertisers more control over their message and give users more information before they click ads. Overall, its new design is made for a “mobile-first world.”

Are you wondering what changes this will bring to your current ads? Well – good news— expanded text ads will still be available on the Google Search Network as well as Google Display Network. All AdWord tools that support text ads will also support it. The new design will also brings two optional path field and the display URL will be the domain website’s URL. The bad news, however, is that the old format will no longer be editable after the switch is over. This means that, even though the old ads will still run, advertisers will no longer be able edit them after it has been switched into the new format.

When getting started with the new AdWords design, here are a few tips to help you get the most out of the switch:

  1.     Use headlines that will attract prospective clients and give them enough information to persuade them to visit your site.
  2.     Be strategic with your headlines so that it is displayed in the best way possible. On search, headlines are combined with hyphens, which can cause the headline to go beyond the first line on mobile view.
  3.     An expanded description means you can communicate more with the audience; take advantage of it.

If you are thinking about getting started, click here for details on how to do so.

Advertising Trends

New advertising trends are always developing and evolving over time. From print to digital, there have been many trends. With all the many rapid changes in trends, it can certainly be difficult to keep up with them, but we are here to help! We have developed a list with explanation about the newest advertising trends to help guide you in your next campaign. If you are interested in finding out what they are and how to go about them, continue reading.

An incredible amount of advertising occurs on digital media. This is, of course, no news since everyone is always hooked on some type of digital technology and happens to be all around us.  This brings us to our first trend…

Video Advertising:

According to research, mobile ads specifically have resulted in growing revenue. People are constantly looking at their phones or tablets to pass time or to avoid awkward situations, which is why many advertisers are placing their focus on mobile video ads. Over the past year, advertisement videos have accounted for 30 percent of all online video consumption.

Keeping it Short:

Everyone is constantly on the run or moving onto the next task. Because of this, short video advertisements have become a popular trend. Snapchat, for example, has become a popular advertising platform especially for targeting young millennials. Videos are usually 10 seconds long and can appear in random randomly throughout while browsing through live stream videos or going through the discover section.

Chat Advertising:

Advertising on chat apps have also become the popular thing to do since people are constantly communicating through instant chats. Examples of these apps are WhatsApp, Facebook Messenger, and WeChat.

Entertaining while Informing:

Because people, especially millennials, dislike seeing “salesy” posts, the advertisements have become more entertaining while still being informative. Of course, this can be done with videos but also with infographics as opposed to lengthy blog posts.