Are you about to create an advertising campaign for your business? Whether you choose to advertise online, offline, or through both, there is a general rule of thumb when to comes to advertising as a whole. Here are the biggest mistakes to avoid.
Putting yourself in the ad. Owning a business is hard and every business owner has the right to feel proud of what they’ve accomplished, but if you’re a business owner, don’t include yourself in your advertisement and marketing collaterals. Not to sound harsh, but people don’t care about the sacrifices you’ve made to get your business to where it is today. They care about the quality of your products and/or services. Save your business story for press releases and articles.
Not determining a target audience. Every ad should have a target audience in mind. Do not advertise yourself to everyone, even if your business can serve just about anyone. Advertising to everyone is just going to waste your time and money and will not result in new clients.
Advertising in the wrong places. This one ties in with having a target audience. By identifying who your target audience is, you’re able to find out where, when, and how to advertise to them. Look at the places online and offline your target audience spends their time and advertise there. Make sure you always ask potential clients how they heard of you so that you can know what marketing strategies are working for you.
Using only one medium. As with content marketing, you should repurpose your advertisement, too. Repurposing your advertisement is when you use a variety of media to advertise your business.
Running only one ad. Don’t rely on one ad exploding your business. People today are constantly bombarded by advertising. We see approximately 5,000 ads/branding messages per day, which is one every 11.52 seconds. Fortunately, you can control your ads frequency with many ad platforms online such as Facebook Ads and LinkedIn ads.
Not including copy. Pictures may be worth a thousand words, but you can’t neglect ad copy in your ads. Copy gives people context and additional information. By not having copy, your audience could misconstrue what it is you’re trying to say. Because without copy, your ad is up to interpretation.
At Sperling Interactive, we can help you create efficient print and digital ads for your business or nonprofit.