Branding Basics

Brand Identity is a huge factor when it comes to the success of your business. This includes keeping a specific color, pattern or even your own design to provide an image that perfectly suits and represents your business. Think of your mission statement and what its purpose is to your business. Essentially, your brand should represent that in one picture. It is what makes you stand out among your competitors.

So what is included in identity? It’s a clean way for describing your brand. This means stationeries, packaging, messaging, and even digital projects among others that follow a certain style guideline.

A brand is a relationship between an audience and a business. Initially, it’s the reward for the building loyal and genuine relationships with your audience. In doing so, as a business owner, you have to be aware of what it will represent to your customers. When creating your logo, it’s vital to have these three things come through:

  1. Vision – From offering an existing product in a completely new and inventive way, the vision for your business should be all about its journey and where it is meant to go, whether large scale or small.
  2. Values – Your values are what your business stands for and what you believe in as a business. This key is vital to be genuinely shown in the way that your business operates.
  3. Personality – With your three statements of ‘why’, ‘how’, and your brand promise, you now find how you would want your business to come across to your customers. This can come across through the graphic design, the tone used in your content, as well as through customer service.

Brand recognition is a powerful tool to have. It not only increases public recognition of your business or products, but can also help you engage with your customers and create a solid connection.

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