Content marketing is a key to helping businesses plan for a reliable source of website traffic and new leads that help generate awareness to your brand.
Traditional marketing is no longer something that is used often or even effective anymore. With the times changing, technology is finding new ways to adapt and create new ways to promote businesses. It is a marketing technique to distribute valuable, relevant and consistent content to attract a specific audience. For example, content marketing, for example, involves the creation and sharing of online material– social media posts, videos and blogs.
There is several types of content marketing that can be used strategically and successfully when used the right way.
Infographics include charts and statistics, webpages used for SEO or even videos and podcast that help promote your service and products in a whole new way. Social media, however, is one of the primary sources to promoting your content because it allows you to interact with your audience directly. This also creates a great opportunity to survey what your clients want and need from you as a business, which only benefits your content even further.
Here are three ways content marketing is used within a business:
- Owned – Sharing your content on the brand’s social media channels is quick, customizable and easy to connect with your target audience.
- Earned – Social media works best when your audience shares your content with their networks.
- Paid – Social networks that allow paid advertising. Matching a network’s demographics with your brand’s persona will help you determine where to invest.
Why is content marketing important to your business? Content marketing taps into awareness and research of the customer needs and wants. When it comes to content, it provides the consumer with a better solution that they didn’t consider before.