5 Must Have Features for Your Small Business Website

Making sure your business website has everything it needs can be a little overwhelming. From having all your business contact information properly in place or having to be certain that your website has a clear description of what your services are can make a huge impact on whether a view becomes a customer. Having a clean and modern approach to your site is what makes a business successful, especially when it embraces the right features. Here are 5 features each website should have:

  1. Mobile Friendly – Your small business depends on a good mobile strategy. Today, the majority of people research, browse, shop and do absolutely everything straight from a mobile device. Making sure your site supports every inch of its site through mobile can make a huge difference in keeping your customers happy and also informed.
  2. Integrate your Social Media – If your business is serious about using social media as a marketing tool either for your business or as a resource, having it connected to your site is important! Having it integrated with your main site allows an easier way for you to connect with your customers and vice versa. Always be sure the buttons are visible on every page, preferably top or bottom of the site.
  3. SEO – Search Engine Optimization is fundamental for any and every small business website. When using SEO, they have two functions: providing a ranked list of websites based on relevance to search term, as well as crawling and indexing sites. It helps position your website at a proper place where customers can find you easily when in need of a specific product or service.
  4. Include Testimonials and Reviews – Using testimonials of the customers who have used your business can help convert your website visitors into customers. This feature is one of the best ways to grab attention to your customers by showing the uniqueness of your business in comparison to others. It allows the customers to get to know you from a different perspective.
  5. Easy Navigation – Having a clean and easy navigation throughout your website can make your customers very happy. Think about what customers need to do on a specific page or where they should go to contact a staff member or customer service. The main page should have features that are easy to navigate to your customers.

These features will help you get started on your business website and successfully maintain it up-to-date with your customers.

How to Make your Business Blog Unique

Your blog is a great representation of what you want your business to stand for – well thought out and accurate knowledge for your audience. Blogging is known as an effective way for businesses and individuals to provide information, gain more business and create a strong relationship within their customers/audience. However, as the blogging industry continues to bloom, you’ll find hundreds and hundreds of blogs all trying to grab attention. Knowing what can make your blog stand out from the crowd is an important key to its survival.

So, how can you make your business blog unique?

  1. Content – Using content that specifically meets the needs, services and products of your business will be useful for your clients. Using ways to provide new and informative content to your blog gives your customers and easier way to be in the know of everything in your business. The more useful information you post, the more your readers will become regulars.
  2. Images and Videos – Having mixed media within your blog can definitely be a boost and maintain traffic. Having mixed media is a way to have your readers engage on a level that they prefer, making them crave for the next post.
  3. Find the Holes – One of the best ways to stand out, is looking for holes in any offerings of your competitors. If many fail to provide a service to a problem, use that specific niche as a problem solver and stand out with the difference.
  4. Become the expert – Your post can help demonstrate your expertise on a particular subject within your business, whether it’s in photography, graphic design, etc., over time you can become a go-to resource to your clients. This trick can help your readers be engaged in learning new resources and solutions in the specific subject.

Remember, your business blog should be easy to read and still encourage your readers to engage. Providing effective posts can create a support and loyalty system to your readers and customers.

How Long Should A Website Last?

When creating a website, the idea of how long it’s meant to last should always be kept in mind. On average, 3 to 5 years is the standard length to a website’s life. The design and coding is an important factor to take into account when creating your site. It’s also important to question what features are better for your website? Is it still helping your business? Or is it easy to access and navigate for your customers and clients?

The best ways to maintain the website’s life is to have constant and frequent updates on everything – many times allowing you to add new features and functionalities to your website as time progresses. After a few years, a website can begin to lose its appeal and can cause unwanted issues for your customers. Similar to seeing an old restaurant lose its appeal, customers can identify when and what websites are new and which are dying out. Therefore, a redesign has the potential to produce better results of turning visitors into sales, or even provide other valuable improvements to your business.

Here are some solutions to help keep your website looking brand new: 

  • Making sure your website contact is up to date like the contact information, or checking if your business hours and location are still current. If your staff members are also included in the website, it’s a good idea to keep track of the current ones as well. Aside from accurate content, providing important information to your website such as FAQs, articles and information for clients will allow them to frequently visit your website for anything they need.
  • Social Media is a big deal for any business success. Make sure your social media accounts are all linked correctly. By linking your media accounts directly, it allows everyone to follow the accounts to their preferences – Use buttons such as “Like/Follow/Share/Connect”.
  • Another cool feature you can design into your website are blogs or discussion forums. It gives you and your audience a better way to connect, as well being a great opportunity to keep track of any event, information or product that your business promotes.
  • Attract your audience eyes by providing more images and/or videos. This is a great way to add content that can help extend the time your site design remains for viable.

Depending on your business, a fresh design varies from an entirely new website. Different elements can be added or changed on a regular basis. In many cases, applying new designs to your already existing website does the trick and saves you time from having to redo it from the ground up. This lets you redesign and rebuild more quickly and effectively while still giving you the chance to update any changes later on.