Importance of SSL Certificate

Have you ever noticed the http:// and https:// in front of a URL before and wondered what they mean, or why the variation exists? Well, that is because the S in front of the Hyper Text Transfer Protocol (http) determines whether or not the website has a Secure Sockets Layer (SSL) Certificate. Do you have an SSL Certificate in your website? Let’s look at some of the reasons for why you should consider it.

The ultimate purpose for an SSL Certificate is to secure all communication between your browser and the website, which secures the connection between clients and the server as information is being loaded. It encrypts all the data so it’s only understood and seen by those who are intended to have the information. This encrypts information by using two different keys. One key is the private, which is only known to the recipient of the data, and the second key is public.

This is important because information that is submitted to the Internet could get lost, or end up in the wrong destination since these data pass through multiple computers before reaching its target. SSL Certificates holds all types of important information, like the domain name, the owner’s name, the location of the owner, and more! Could you imagine if this type of information ended up in the wrong hands? That is why SSL is important.

If your business is a retail business or requires the exchange of money, having an SSL Certificate is a requirement. In other words, you need to have an SSL Certificate in order to accept online credit card payments. Aside from this, though, online users who know of SSL will NOT risk shopping on a non-secure site, so not having one can inhibit your business’ sales. Having this certificate can not only help you keep all important data secured but also help create a trusting relationship with your customers, which is needed in order to ensure that they will return to your site.

Plugins We Like: WooCommerce

E Commerce is the transaction of money made through the Internet. Having a reliable way to make such transactions is crucial especially when your entire business depends on it. This is why WooCommerce is our go-to ecommerce plugin.

WooCommerce is a free WordPress plugin created to allow you to sell absolutely anything, from physical object to digital tools. It is also one of the most used for online stores on WordPress, which could be because of the full control WooCommerce provides to both store owners and web developers. With this plug in you get control of the following:

-Discounts

-Bookings (for restaurants, hotels, etc.)

– Memberships and subscriptions

-Shipping Rate

-Shipping locations

-Transaction type

-Shipping company

…. AND MORE!

We asked our designers and developers Stacey, Clair and Azizul what their opinions are on WooCommerce and why it is our most favorable ecommerce plugin. According to their experiences, they have found WooCommerce to be highly customizable and easy to manage items. They also agreed it is very user friendly for clients with multiple built-in payment options and easy checkout process. They did point out, however, that there are many premium plugins that require payment so, not all the customization options are free. Another important fact to note is that this interface is most useful for small to medium ecommerce businesses. If you are a small, startup retail business owner, WooCommerce would be the best option for you.

Developing Apps for Small Businesses

Mobile apps have become a great way for businesses to stay in the loop with their customers. For small businesses, it’s an even better way to branch out and receive more customers and even more traffic with the use of push-up notifications.

The mobile app industry is a huge competition, but inventing a brand new idea that helps your business will only keep your customers loyal to you. Whether it’s an app never developed before or an already existing app with a twist that makes yours stand out, apps will boost your success. From simplifying online purchases to gaining easy access to your information, the benefits they have is why small businesses are now developing apps to stay competitive in their market field. So, how do you start an app for a small business? Here are some tips to get you started.

 

What’s your goal?

The idea for the app is your first step, however, what is the ultimate goal? After thinking about what idea you want for your app, think about what its main purpose in your business is, and use that as your main focus. For example, if your business is all about catering services, your app will be promoting your catering services. Creating a clear view of your business to your customers need will be very important in motivating them to download it.  

 

Design for your audience

Sure this is the hard part, but knowing your target market is the main goal in any business. Knowing what they need and who they are, whether they are iOS or Android users, helps develop your app to work better by knowing what your customers issues are and giving them a platform that they can use as a solution. The best way to find out your target market is through the use of surveys. With these, you can find out which types of apps they will resonate with, and what they dislike or like about mobile apps?

 

Branding information

If you already have a branding set, such as logos, colors, fonts, etc., share the information with your developers. This gives developers the opportunity to provide you with the necessary solutions to your unique business needs, like your app loading faster, working on several platforms, keeping the aesthetic clean, and making it simple and effective.

 

Keeping WordPress Secure

A new year gives you a great start to take the best measures to boost up your security. Even WordPress pros can often forget that staying on top of the simple things can lead you to a successful and safe site. Here are a few tips to keep you and your WordPress in the right direction, secured and away from being vulnerable from any sort of attack.

 

Change your password (often) and don’t use common usernames.

It is highly important to always make sure your password is being changed often and that it is fitted for security. Random strings of numbers and letters are the best way to keep your password safe from hackers. You can even use password generators such as Norton Password Generator to give you a top-notch one.

Shy away from using ‘admin’ or anything simple when creating your username for WordPress. If that’s the case, you may change it by adding /wp-login.php or /wp-admin/ at the end of your domain name.

Another great way to keep your security measure boosted is through two-step authentication. Two-step authentication (2FA) means a password is required along with an authorization code that is sent to either your phone or email, in order to get through the site. Owners decide what those two can be, whether a regular password followed with a secret question, a code or set of specific characters.

 

SSL to encrypt data

SSL, Secure Socket Layer, ensures security to data transfer between user browsers and the server, which makes it difficult for hackers to breach the connection or access your information.

For WordPress, you are able to purchase one from dedicated companies or ask your hosting firm to provide you one, often found in their hosting packages.

A bonus to using SSL, is Google ranks sites with SSL higher than those who don’t have it. In other words, more traffic for your website.

 

Securing themes and plugins

WordPress is updated frequently. Updates that are made for the purpose of fixing bugs, as well as updating vital security patches. In doing so, can cause some serious harm that you want to avoid at all cost.

In other words, update plugins, themes, everything. Regularly.

However, if you do want to use the built-in plugin and theme editor in the dashboard, you’re better off disabling it. Authorized users are given access to this editor, and, if by any chance the account is hacked, the same editor can be used to take down the entire site just by modifying the code.

5 Ways to Improve Your Website this New Year

A new year brings new resolutions, new improvements and new opportunities for growth. We’re sure you have a list of your own personal resolutions lined up and today, we are here to help you achieve your website resolutions and improvements for your companies sites. Follow along to learn about 5 different ways to improve your website and gain more viewers.

 

  1. Be obvious about website navigation.

Website navigations helps visitors find what they are looking for first, and increase search engine ranking second. Therefore, use keywords that would be obvious for your visitors; this may mean no internal lingo. Remember that the less clicks visitors have to go through to find what they are looking for, the better.  

 

  1. Add a CTA throughout your website.

After providing your visitors with all the information they are looking for, give them a sense of direction so they know what they can do next with the information provided. Remember that each call to action (CTA) should begin with a verb and should be set apart from the rest of information. For example, a yellow button that says “Add to Cart.”

 

  1. Add internal links throughout your website.

Internal links are not only great for SEO but they are also great for keeping your visitors browsing through your website for a longer time. Internal links can be used to direct visitors to pages with further, more detailed, information about a particular service or product mentioned in a different page.

 

  1. Avoid using carousels.

Statistics show that internet users don’t even get to the fifth slide in a carousel. If you insist on having one in your website, minimize the amount of slides to three. Otherwise, use alternative to carousels such as changing your layout to a Hero layout, highlighting your major services or products on the homepage and direct them to its page, or providing a video that highlights top services or products.

 

  1. Lose the testimonial page.

The truth is that visitors don’t go to your website looking for such page. The best way to highlight positive reviews about your company is by incorporating quotes or highlights throughout your website in different pages, such as the product page, about page, contact page, etc.