Google AdWords Expanded Text Ads

Google AdWords is changing their format! The text ads will have an expanded text format, which will include two headline fields with more characters (30 characters) as well as an expanded description fields with 50 percent more ad text. The new changes are meant to give advertisers more control over their message and give users more information before they click ads. Overall, its new design is made for a “mobile-first world.”

Are you wondering what changes this will bring to your current ads? Well – good news— expanded text ads will still be available on the Google Search Network as well as Google Display Network. All AdWord tools that support text ads will also support it. The new design will also brings two optional path field and the display URL will be the domain website’s URL. The bad news, however, is that the old format will no longer be editable after the switch is over. This means that, even though the old ads will still run, advertisers will no longer be able edit them after it has been switched into the new format.

When getting started with the new AdWords design, here are a few tips to help you get the most out of the switch:

  1.     Use headlines that will attract prospective clients and give them enough information to persuade them to visit your site.
  2.     Be strategic with your headlines so that it is displayed in the best way possible. On search, headlines are combined with hyphens, which can cause the headline to go beyond the first line on mobile view.
  3.     An expanded description means you can communicate more with the audience; take advantage of it.

If you are thinking about getting started, click here for details on how to do so.

Tips for Nonprofits to Stand Out

As a nonprofit organization, you may find that you struggle to get views or interactions on social media. Maybe you have very important information to share with your audience but find that a very small amount of your followers have actually seen your posts. Luckily, we have put together a guide to help nonprofits stand out in the midst of all the memes and live feeds on social media. To learn about what technical and strategic steps your organization should make in order to gain views and followers on social media, keep on reading.

Technical steps:

In order to be found more easily, you want to make sure that your page’s information is completed. This includes your organization’s address. A full address can be helpful on social media to help clients check into your page and find out what your organization is about.

When using  Facebook, activating your location allows for followers to save your page as a place they have visited or are visiting, which also allows your organization to be viewed by other potential clients or donors.

When creating Tweets, it’s important for them to remain in the 100-115 characters and include an image. By doing this, the chances of having that tweet retweeted and viewed by potential clients are increased.

If your organization includes multiple service departments, you are able to create showcase pages on LinkedIn for each service department in the business. This way, each page could have its own message and audience. Users would be more likely to follow the specific pages that are relative to themselves rather than a general page with a ton of information they are not interested in.

Strategic steps:

When sharing information on social media, you want to make sure your posts are less “salesy” and more informative. It is very easy for a non-profit to use their social platform as fundraising platform. Instead, you want to be more useful and, even, entertaining. Otherwise, you would be pushing your followers away.

On that note, you should also stay away from broadcasting. As a social platform, you should actually be socializing with your followers. Building relationships with your customers is important for business and social media is the platform to help you do just that.

Being consistent is key when developing followers and gaining views. Even though posting about events and campaigns can be informative to your followers, don’t just share on social media whenever an event is going to occur. Be consistent in your postings and think out of the box when it comes to posts.

A creative way to share posts, stories and information is by using visuals. Share images in relation to your organization or that tell a story about it and go into details in the caption section. Many times, images speak for themselves and are perfect for getting followers attention.

Industry Specific Social Site: ActiveRain

If you are in the real estate industry, you may have heard or already have an account with ActiveRain. This social channel is the world’s largest and most active professional network in the real estate industry boasting 285,233 members. If you happen to be in this industry but haven’t thought about signing up for an account, then read on to find out all the reasons why you should.

First and foremost, ActiveRain provides users with one of the industry’s largest real estate specific content library with over 4 million blog posts. This is due to members sharing their best practices from sales strategies and marketing to technology. Members are able to create and share blog posts onto the site to help teach and inform one other of real estate related topics. Through all of these helpful blogs, members are also able to build professional relationships with other real estate professionals around the United States and Canada, which can later help with building a national referral network.

These services can definitely help real estate professionals build a greater following; especially since other ActiveRain visitors are able to see member blog posts. The more people recognize your name and work, the better it will be for business.

Signing up to be a member of ActiveRain is completely free. In order to do this, click here! If you would like your blog posts to be seen and searched by the millions of ActiveRain visitors, you could upgrade your account to become a “Rainmaker”.  As a rainmaker member, not only will you be able to share your blog posts with millions of users but, you are able to create Hit Router and Home Search Campaigns using your IDX. To learn more about Rainmaker and its benefits visit here.

Advertising Trends

New advertising trends are always developing and evolving over time. From print to digital, there have been many trends. With all the many rapid changes in trends, it can certainly be difficult to keep up with them, but we are here to help! We have developed a list with explanation about the newest advertising trends to help guide you in your next campaign. If you are interested in finding out what they are and how to go about them, continue reading.

An incredible amount of advertising occurs on digital media. This is, of course, no news since everyone is always hooked on some type of digital technology and happens to be all around us.  This brings us to our first trend…

Video Advertising:

According to research, mobile ads specifically have resulted in growing revenue. People are constantly looking at their phones or tablets to pass time or to avoid awkward situations, which is why many advertisers are placing their focus on mobile video ads. Over the past year, advertisement videos have accounted for 30 percent of all online video consumption.

Keeping it Short:

Everyone is constantly on the run or moving onto the next task. Because of this, short video advertisements have become a popular trend. Snapchat, for example, has become a popular advertising platform especially for targeting young millennials. Videos are usually 10 seconds long and can appear in random randomly throughout while browsing through live stream videos or going through the discover section.

Chat Advertising:

Advertising on chat apps have also become the popular thing to do since people are constantly communicating through instant chats. Examples of these apps are WhatsApp, Facebook Messenger, and WeChat.

Entertaining while Informing:

Because people, especially millennials, dislike seeing “salesy” posts, the advertisements have become more entertaining while still being informative. Of course, this can be done with videos but also with infographics as opposed to lengthy blog posts.

Networking Organization we’re a Part of: BNI Massachusetts

 

Business Network International (BNI) is the world’s largest international referral organization, with chapters all around the world. Their members include all types of businesses, from local to global networks. We have had members in multiple BNI Massachusetts chapters for the past 3 years, which is why we have decided to highlight them as this month’s Network Organization we’re a Part of.

BNI’s overall mission is to help members promote and grow their businesses through structured, positive, and professional referral marketing programs. Through networking opportunities, the goal is to help develop long-term, meaningful relationships with quality business professionals. As the largest referral organization, BNI members have passed 6.6 million referrals last year, which –according to their website –has generated $8.6 billion worth of businesses for all members world wide.

The reason for this organization’s great success is because of their strong belief in, “If I give you business you’ll give me business and we’ll both benefit as a result.” Because of this, their benefits make joining the organization worth it. Some of BNI’s benefits are as follows:

  • Increased exposure to other professionals
  • Substantial increase in business through referrals
  • Various workshops
  • How to effectively communication about your business
  • Sharpen presentation skills
  • Member Success Workshops
  • Advanced Education program
  • Participate in networking meetings (52 of them per year)
  • Receiving SuccessNet newsletters with educational materials on networking, public speaking and businesses.
  • Leadership Team Training
  • And more…

If you are interested in becoming a member or in learning more about BNI Massachusetts, visit here.