How to Gain Quality Followers

It is everyone’s goal to gain a large following on social media, but it can be very hard to keep those followers after you’ve gotten them. Because of this we have gathered details on ways to gain and keep a large following.

Enhance your Profile:

The first step is to focus on the social network where your following is more likely to be and enhance that profile. You can do this by using an identifiable name and image with a clear and concise description. In order to figure out which social media is the most popular for your following, you should research buyer’s personas by asking clients which social media they are more likely to be found, conducting an anonymous survey, or use share data.

Promote Social Presence:

Even though it’s important to focus on a specific social network, it is also important to still have a presence in other social media networks, as well. After getting a profile in all the important networks, you must promote it anywhere you can; this means on your website, your print advertisements, your business cards, your email messages, and even on social media.

Share Valuable Content:

Once you have your profiles set up and some following, the next step is to offer valuable content for your followers. Your content should be relative to your company and industry. However, you should be careful not to be too self-promotional. Your content should be fresh, interesting, and engaging. Adding visual content, personal posts, and hashtags can also optimize your content.

Build a Relationship:

Building a relationship with your followers is the best way to keep with around. You should interact with your followers whenever they mention or tag you into their posts. Following and building relationships with others in your industry is also important.

Making your social network one worth following is the goal in order to gain quality followers.

Industry Specific Social Site: Doximity

For the second blog in our Industry Specific Social Site series we are highlighting a social site that could save your life! We are talking about Doximity, the number one social platform for healthcare professionals. Currently, over 60 percent of doctors and thousands of nurse practitioners and physician assistants can be found on Doximity.

If you’re thinking, “Oh great! Now doctors are going to be distracted at work,” think again! This site is exclusively for healthcare professionals in order to help them communicate quickly, urgently and securely about any medical issues they may come across. Because healthcare is an industry that has always been highly dependent on technology, this social site is simply another way to simplify the daily task of these professionals. They aim towards creating a community where healthcare professionals can collaborate on patient treatments, grow their practice, and discover new career opportunities.

Doximity has connected over half a million U.S. healthcare professionals in three years and has developed many beneficial features. One of their newest features is DoxFax. This is a free and secure digital fax and messaging service accessible through any computer or mobile device. When signing up, Doximity users are assigned a lifetime fax numbers and can even be used to communicate between offices and pharmacies.

Aside from a communication tool, Doximity also serves as a professional profile page where profiles are searchable and viewable to the public. It also serves as a news portal and, essentially, a digital doctors lounge. Most importantly, though, Doximity also serves as a digital continued medical education (CME) tool. Because of this, medical students are also allowed to have an account.

If you are in the healthcare industry as a doctor, nurse practitioner, or physician assistant, we recommend that you build a presence in Doximity. For more information on Doximity, click here.

Networking Organizations We’re a Part of: The Greater Boston Chamber of Commerce

This month we are highlighting the Greater Boston Chamber of Commerce, a networking organization we just recently became a member of! The Greater Boston Chamber currently supports over 1,500 organizations from all industries and of all sizes in the region. Their mission is to develop an economic growth throughout the greater Boston region as well as a vibrant and inclusive business community. By joining the organization, businesses are able to benefit from, not only networking opportunities but also, advocacy, leadership development, and innovation initiatives.

Strategic Networking Opportunities:

The Greater Boston Chamber of Commerce offers networking events with top businesses and political leaders speakers in order for members to build professional connections, meet prominent business and government leaders, and engage in issues relevant to business community.

Business Advocacy:

The Greater Boston Chamber gives businesses a voice in economical and political situations through legislative efforts and policies, which help improve the region’s business climate and competitiveness. These advocacy efforts take place through the public policy committee, the “Advocacy Pulse,” a monthly update for all members, and “Growth Tracker,” an online resource with comprehensive economic views.

Leadership Opportunities:

The Greater Boston Chamber cultivates programs for the region’s business leaders. These include the Executive Leadership Institute, Boston’s Future Leaders, Women’s Leadership Program, and the Chamber Intern Connect, an internship website.

Innovation Initiatives:

Along with this, the chamber creates initiative designed to foster and promote the growth of the region’s economy. They also take initiatives towards showcasing innovative companies, and innovation-related advocacy.

Among all of these services, the Greater Boston Chamber of Commerce offers many other services. To find out more about the benefits and services available through this organization, visit their site here.

Plugins We Like: WP Job Manager

In the past we have made a post on reasons why your company should consider posting job opportunities on your website. We have mentioned benefits like saving money, easy sharing, grabbing web surfers’ attention, and more (visit the blog here). Well, today we are highlighting our favorite job listing plugin, WP Job Manager. Not only does this allow you to post job opportunities directly onto your site, but it also allows you to manage those job listings. This job manager has many features that make the plugin one of our favorites.  

An important thing to point out about the WP Job Manager plugin is that it is very simple to set up and works well with many themes. One of the plugin’s best features is that it allows fully managing, categorizing, and adding as many job listing as available. When submitting the listing, it allows you to preview it first. You are also able to link each listing to either an email or website address to allow job seekers to easily apply. Job seekers can also be alerted whenever a new job matching is available through RSS links.

We asked two of our designers, Phil and Jose, for some insight on the WP Job Manager plugin and how they felt about it. Even though this is a great job management plugin, they both agreed on one flaw: it is difficult to customize. According to Phil and Jose, once the plugin has been added, it easily grasps the theme of most templates but it can be difficult to adjust it to customized websites. However, they both agree that once it is implemented, it handles data well and does a great job at managing an unlimited amount of job listing and applications.  

Entrepreneur Tips

Being an entrepreneur takes guts, time, and a whole lot of patience. Many times, it will feel like you’re going through dead ends, but with the right guidance you can reach your ultimate vision. Because of this, we would like to give our fellow entrepreneurs some tips to becoming the best entrepreneurs they can be.

If you haven’t started your business, yet, but are thinking about doing so, ask yourself why you want to start your own business. You can’t just start a business because you want to make money. Being passionate about what you want to do is extremely important when going through your journey. (With that said…)

Do work you actually care about. Focus on what matters to you, your values and what you would want to be known for later on.

Always challenge yourself. Taking risks is important to the development of your business. Don’t miss out on an opportunity just because you were too afraid to take it.

Believe in yourself and your vision. If you believe in yourself, you can accomplish anything and always look for ways to get through an obstacle. If you believe in your vision, you will always stay focus on your goal and work through every challenge to get there.

Build a team that will represent what your company stands for. While in the hiring think about the candidates’ characters and how they will fit in with the vision you have set. Remember that you can always train skills but not character. A strong team can help you and your business succeed.

Manage your energy and your money. If you don’t manage your energy the right way, it will affect the way you manage your time. Managing your money is just as, or even more, important because raising capital can take longer and be harder to rise. So, when making purchases, make sure they are actually essential to the business rather than just a luxury item.

Always learn from your mistakes and listen to your customers. These are the best ways to succeed. When a customer has a concern or question, they help bring to light the wholes your business may have. Ask them for inputs and actually listen to them.

Get a mentor. They are crucial to have because they are full of lifetime experiences. They can help you learn things you never thought you needed to know and guide through any issues or dilemmas. You will encounter many issues, getting through them with a mentor is the best way to do it.