Which Call Tracking System Should I Use?

With call tracking becoming a prevalent marketing measuring system, there are a vast variety of call tracking systems available online. With the many call tracking services and diverse businesses, it may seem difficult to find which one suits your business best. Below are some points to take into consideration when deciding on the best system.

Best-Cost Rate:
Of course the first thing that should be considered is the cost rate. Depending on how many and how often new campaigns are developed in your business, you want to think about how much call tracking systems charge per phone numbers and calling minutes.

Generating Numbers:
If your business is constantly developing new campaigns, you should consider whether the system vigorously generates numbers for your campaigns rather than having to manually assign numbers yourself. This way human error could be kept to a minimum.

Country Options:
If your company is planning on running a campaign outside of the states, you may want to consider what countries you are allowed to create tracking numbers for.

Flexibility:
Let’s say you would like to use the call tracking software a bit differently than other business do. Due to this, you want to make sure that your tracking system provides you with customization flexibility.

Analytic Integration:
In order to measure the success of your campaigns, you want to make sure the system can be integrated with other tools like a web analytic tool to help better understand prospective customers.

Efficient Analytics:
If your system already provides you with analytics, you want it to be clear and detailed. A clear and detailed analytics program provides you with caller ID, caller’s location, duration of the call, date and time of the call, call source, and the caller’s details. You also want to make sure that you can access analytics history whenever you need to.

Recording and Transcriptions:
The best way to fully understand what your consumers are looking for is by hearing them out. Having a call tracking system that provides with recordings and transcriptions of the call can help with this and, also, with knowing how your employees are communicating with the customers.

Benefits of Direct Mail Marketing

 

Some may think that direct mail: like catalogs, envelopes, coupons, etc., is overrated now that digital marketing has taken over but reality is that this is still one of the most effective marketing strategies.

According to the Creative Guerrilla Marketing site, studies conducted by the Direct Marketing Association (DMA) show that direct mail receives a higher response rate than emails. This makes promoting your products and services more affective. The reason for this is because it is more likely to open a physical mail rather than an email. By doing this, it is a physical entrance of your brand to their home, which helps perceives the mail as an invitation rather than spam. This act also allows your consumers or potential customers to build a physical bond with your brand, which helps keep your company in their minds when thinking about a specific service or product you offer.

Encompassing its successfulness, direct mail marketing also makes measuring the success rate much more simple than in the digital form. Measuring the outcome of a direct mail marketing campaign can include the response rate of phone calls and/or, depending on whether this was provided to consumers in their mail, the amount of coupons received back.

Direct mail can also be portrayed as a more friendly marketing gesture. Because of this, whenever a follow up phone call needs to be made, instead of having a boring and cold conversation with the consumer, your employees phone calls with the consumers can be more friendly and with better communication. Having a warm conversation can lead to better and positive brand recognition.

The most valuable benefit that comes from direct mail marketing is that it teaches you about what demographics, or audience, you should be targeting. When getting the address of the responsive consumers, you could gain better knowledge of what interests them the most, what their income is like, and much more. By acknowledging the customers you already have, you could figure out what consumers you should be targeting.

Importance of Brand Consistency

 

Having brand consistency for your company or organization is extremely important for your business. Brand consistency should exist throughout all documents created by your business, the location of your business, the products your business offers, and much more.

One reason why consistency is important is because it can help create the perception you want clients to have of your organization. If your branding is consistent in every aspect, the client will perceive your business as a professional one.

The way you portray your brand, and the consistency of it, also conveys the kind of attitude your company has. It can portray whether your organization is a serious one, if you follow through with what your organization is about, or if you are confused as a business owner on what you want your business to be.

With that said, having brand consistency can exclude any confusion the audience may have on what your organization is about. If the audience doesn’t know what you are about, then you could potentially lose them as customers. That’s something no one looks forward to.

Integrity and investments can suffer when you are not consistent with your branding. By building an effective brand consistency, you can protect these aspects of your business.

Most importantly, having consistency can help your business grow through previous successes. If your company had an amazing achievement in the past, you would probably want clients to remember that it was your company that did it. If the brand stays consistent throughout time, potential clients can recognize your business and its achievements easily.

Here are some examples of businesses with great brand consistency:

The Museum of Fine Arts

This Boston Fine Arts museum has been consistent with its brand’s colors sticking with the two-to-three tone pallet and their signature red color. They also have their logos on all employees’ aprons, outdoor banners, throughout their website, and brochures. 

Lush Cosmetics

Because Lush is an organic, natural cosmetic store, their products sit in their raw forms to show their freshness and fill the shop with their products’ scents. For the products that need to be packaged, the ingredients are displayed at the top of the packaging so that customers know about the organic materials in them. They also gave stickers of the packagers face on them to give a personalized feel to them.

Target

Target is a great discount retailer that everyone recognizes by the logo, the white puppies, and the red accent colors throughout the store. If you have not noticed, they are also consistent throughout their social media. They stay consistent with red colors, puppies, and logo throughout their pictures, banners, and posts on Facebook, Twitter, Pinterest, and LinkedIn.

For the benefits of your company, stay consistent through the designs of your location, products, documents, and social media as you expand your business.

Importance of Wireframing

Wireframing is essentially a blue print that represents the framework of a website in black and white. It shows the layout of what a website will look like and how the web user will navigate through the site. As time goes on, many believe that wireframing is not of importance in the web designing steps anymore but today we’re here to tell you all the reasons why wireframing should still be practiced.

Focus on the important:
By wireframing a website before jumping into creating/redesigning one can help keep the focus on the important elements of the website first, like determining how users would navigate though the site and how to simplify the navigation process for them.

Allows changes before designing:
Wireframing allows you to explore different options for your site ahead of time before jumping into creating the site and having to go through major changes later. You would be able to determine the features you would like to add to the site and where.

Prevents future conflicts:
When working with clients, creating a wireframe can help you and the client stay on the same page when it comes to the website’s design. By doing this, you could save a lot of time and conflicting issues in the long run.

Plan out best way to deliver service:
Going back to the navigation part of the website’s design, by planning out an effective navigation strategy ahead of time, users would be able to fully utilize the website the way you wish them to. You could share with them everything you think is important and relevant.

Wireframing may seem like a long and tedious process, but if done correctly, it could save you a lot of time in the long run when creating the website you, or your clients desire.

Why you Need Reputation Management

Are you a small or local business owner? Did you know that small/local businesses are more vulnerable to online reputation attacks? By this I don’t mean having hackers going in to hijack all of your media. It is much simpler than that. Someone posting negative content through videos, blog posts, complaint comments, or even promoting your competition or developing a hate site are all ways in which your business’ reputation can be attacked.

Word-of-mouth can travel much quicker than you may expect. If your business is being under attack and you don’t invest what is needed in developing your online presence and reputation, your business will suffer damages—like lost revenues—later on.

Luckily, we have searched and developed some points to guide you in avoiding such losses.

Assess Your Online Reputation:
The first step is to assess your current reputation by looking up the name of your business, your name, any brands and products in relation to your business, you high-profile employees, and usernames or handles. By doing this you would be able to determine where to start in managing your online reputation.

Be Active in All Relevant Online Mediums:
If you don’t already, make sure your business is on these 3 MAJOR platforms:

  1. Twitter
  2. Facebook
  3. Google+

Having a strong online presence can surpass any negative postings about your business, especially if you’re engaging with your audience.

Aside from the 3 major platforms though, stay up to date with other online properties that may be associated with you industry. If your business has visually-oriented products, get active on Pinterest, Instagram, Flickr and all other visual websites.

Avoid Online Argument:
Sometimes your audience can leave harsh comments about your business, but you must avoid negatively engaging with them. When handling these situations, be nicer than you think you should be and respond professionally.

Make Blog Posts:
Creating blog posts with relevant keywords in them can help with your business’ ranking. It also provides you with a reliable platform to respond to any major allegations made about your company.

Develop Platforms for Executive Names:
All individuals associated with your business (founders, owners, executives) should have strong social media. Many times, a company’s identity is associated with executives and, if they do not have high profiles online, they could be leaving themselves open to any online antagonists.

Be Mindful:
If your business is receiving a lot of negative feedback, you should probably reconsider whatever it is you are getting negativity for. There may be some weaknesses that your company members should address. If in fact you are in the wrong, own up to the mistakes made by your business and try to make amends with your customers.

It is crucial to invest your time and—sometimes—money in your business’ reputation development. People could be looking up your business online to find out more about it. If you are not taking control of your business’ brand online, someone else will.