Sperling Interactive Grand Opening- June 25, 2015

Sperling Interactive proudly announces the Grand Opening of their new office at 10 Derby Square in Salem, Massachusetts. Today’s Grand Opening marks a milestone in Sperling Interactive’s evolution from a fresh, new small business in 2008 to now a robust and flourishing business opening a new office in the beautiful historic district of Old Salem.

The story of Sperling Interactive’s  progress and success started many years ago when Co-Founders Mike and Jodi Sperling were young children.  Both born with a passion for photography, technology and the arts, they cultivated their talents and honed their skills getting respective degrees in Photojournalism and Fine Arts from Rochester Institute of Technology.  After gathering years of experience in the newspaper industry, Mike became known as a “Media Guru” for his skills at photojournalism and his ability to manage multiple websites for daily and weekly publications.  At the same time, Jodi was sharpening her leadership skills while working as the Program Director of the Salem Boys and Girls Club for many years.  Together they took the leap in 2008 to start their own business using their natural abilities and passion for design and technology.  Sperling Interactive prides itself on custom and unique designs of websites, multimedia and photography.  They have assisted hundreds of company’s, both local and from other countries, develop brand awareness through logo and website design, social media marketing, print design, and search engine optimization.  Join us in congratulating Mike and Jodi Sperling in the opening of their new offices.  Cheers and good luck as you continue your journey.

Smart Reads for Marketers

For many readers, summer signals the commencement of a time to kickback and enjoy a nice easy “beach read.”  While others see it as a time to catch up on more serious reading that can help inspire even the most experienced marketers.  Here is a quick look at some of 2015’s best reads for marketers both books and blogs as shared by LinkedIn and Inc. Online.

  • Permission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Godin
  • The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly  by David Meerman Scott
  • Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works by  Pam Didner
  •  The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits by Sean Callahan

Blogs Marketers should be reading

  • Hubspot Inbound Hub – This should be a standard in the B2B marketer’s blog reader. If you’re not already subscribed, you might be missing out on great resources for marketers,
  • Econsultancy – offers a lot of great content through their blog, but they also share updates to their resource library — which is where the real goods are. Regularly released reports, white papers, and webinars can provide a learning B2B marketer with all of the insight they need to do their job better.
  • Sproutinsights – If social media is part of your daily list of responsibilities as a B2B marketer, you should definitely add SproutInsights to your list of subscriptions.
  • Unbounce – If you’re looking for some landing page-specific tips and best practices, look no further than the Unbounce blog.

Benefits of a Project Manager

Coordinating the many facets of small businesses can be incredibly difficult for many owners.  In fact, entrepreneurs are expected to juggle marketing campaigns, customer service, financing, production and all sorts of office minutia.  One way to help your business stay on track is to hire a project manager.  This person can not only be a leader in your company but will help keep things organized and on schedule. Let’s take a look at project management and how your company could benefit from the addition of this crucial position.

What is a Project Manager?

Typically a project manager is a professional who excels at both the technical and organizational sides of a specific field of work.  Take for example web design – a project manager would be well versed in the back end design component while also being a whiz at handling customer relations and being a bridge for employees to those customers.  A project manager has the responsibility of planning, executing, and closing projects.  A key component of being a project manager is to understand the steps to completing a project and knows how to handle the needs of the client and create attainable timeline and organization goals for the production team.  In short, this person is great at juggling!

Benefits of Hiring a Project Manager –

  1. Efficiency in delivering products and services – A PM with a clear set of goals and timetable can keep a team going in the right direction in an efficient manner.
  2. Better communication – When a client is given updates during a project and feels as though their input was valued it leads to improved customer satisfaction.
  3. Better Teamwork – Successful project management gets the most out of each worker and fosters an environment of cooperation and mutual responsibility that can remain long after the project is completed.

 

Facebook Marketing

  • 1.4 billion people use Facebook
  • 900 million people visit Facebook every day
  • As of December 31, 2014 Facebook had 1.19 billion mobile monthly active users, with 745 million daily active users on mobile.
  • Facebook is the 2nd-most visited website on the Internet (behind Google)
  • According to a recent Nielsen study (Aug 2014), social media has overtaken email as the most popular consumer activity.

What do these numbers tell you? Marketing experts know that there are major advantages of advertising on Facebook and other social networking sites in order to reach potential customers. Let’s look at the benefits of advertising on Facebook.

  • Reach a targeted and engaged audience – People who use social media sites tend to be highly engaged users.  They tend to consume content and even create it!  This is exactly the kind of audience marketing experts want to engage.
  • Target to your liking – Ads on Facebook are highly targeted because they can zero in on customers by location, demographics, and even interests.  For example, it is easy to target people who live near your store by zip code, people who fit the right age, gender and education or even target by the interests and activities they post on Facebook.   Facebook can even comb through user profiles to place your ads only on pages that mention a specific keyword.
  • Easy Pay Structures – Facebook allows advertisers to purchase ad space on a click-based or impression-based fee structure. This allows you to tailor your ad campaign based on budget and other preferences. Setting a budget and sticking to it is fairly simple given the range of packages that Facebook offers.
  • Create customer loyalty and connections via Facebook – Business pages on Facebook linked to your home page allow customers to keep up with events and special promotions.  These pages allow your business to interact directly with your customers so that you can build loyalty and brand image.
  • Easy Analysis – Facebook insights allow you to understand how people are engaging with your page as well as your ads. Metrics can track: page performance metrics, engagement metrics, audience demographic, impressions, reach, and so much more.
  • Mobile reach – Given the numbers (above) about the vast number of users accessing Facebook on Smartphones, it is a great way to reach customers on the go not just at home.

Smart Email Marketing

On average, how many emails do you get a day?  Fifty? One hundred?  According to Quora Online, the average number of emails a corporate worker gets is 121.  This number does not even  include the filtered spam mail.  The number of emails sent by humanity each day is 196.3 billion. Whoa!

Needless to say, email marketing has become a major part of  business life. It is overwhelming. How do you sort through the large volume of emails?  More importantly, how do you get your business marketing email to stand out from the other dozens of emails that appear in your targeted consumer’s inbox day-after-day.

Following some basic email marketing tips will help your email marketing campaigns get noticed and stand our from the crowd.

  1. Goals– Keep the goal of the email in mind when designing and drafting.  Is the goal to share news, build loyalty, educate, invite people to events, drive traffic to your site, or sell your product or service.  One you understand the ultimate goal you will be able to tailor your emails appropriately.
  2. Plan – Advanced planning can help your team decide when the most important events/times are to send emails.  Sending too many emails can turn off clients.  However, mail regularly enough (once a month is recommended) to remind your readers that you are out there in case they need your service/product.
  3. Be catchy – Use readable font, custom images, and clever wording to catch the eye and the attention of the reader. Use hues and tones that are in your logo and title.  A smart design also uses the typographical and font style similar to your branding.  You a human voice when talking directly to the customer.
  4. Get to the point!  – Make the email easy to read with bullets, numbering and an obvious call-to-action or meaning behind the email.  Don’t make your reader spend time on lengthy text.  If you are announcing a deal or sale make the email easy to print and use.  If you are asking for information make the form quick and simple to fill out.
  5. Analyze – Check out those metrics to see if your email campaign is worth it.  What is working?  What is not?  Shift your email practices then accordingly.