Building Team Unity

From small businesses to large enterprises, teamwork is essential to the success of the business.  Powerful teams not only work well together, but also drive results and innovate new ideas. Unfortunately team-building is not easy.  Depending upon the personalities, leadership skills, and business skills, teams sometimes do not mesh or work well together. Let’s examine tips to help your business build strong unified teams.

  1. Acknowledge the strength of your team – Every employee wants to know that their manager, supervisor or boss knows what their skills are and what they can do really well.  Get to know each team member and find out where he/she excels.
  2. Invest in professional development and leadership skills – If you invest in your employees they tend to recognize this and continue to work hard.  Leadership skills can be improved upon and expanded.  Offer free classes and develop the skills that you already have in your team.
  3. Tackle problems collaboratively – By making your team part of the solution rather than just cogs in the wheel, you make them invested and accountable for the better good of the company. Call team meetings to get input and feedback for problems that make take the efforts of the entire group to solve.
  4. When hiring find motivated people that don’t just possess great skills but show the potential to change and grow with the company. Also consider if they would mesh with the personality of the team you have assembled and would bring talents that are missing from the group.
  5. Pay attention to the lives of your employees – The children and spouses of your team members are the most important people in their lives.  Support employees by involving families as much as possible – family company outings, flex scheduling, telecommuting for days when children are sick, bring your child to work day etc. Team members will appreciate the ability to tend to those who matter most to them.
  6. Foster a positive work environment – Praise for a job well done goes a long way.  Give incentives that make employees work more efficiently.  Be a boss who is present in the office not just tied up on phone calls or meetings all day.

The Power of Taglines

images-4Short catchphrases or slogans known as taglines,  are all around us.  Despite a prediction in AdWeek in 2013 that the “tagline is dead,” taglines have continued to be a critical part of successful marketing strategies.  Let’s look at the basics of taglines:  what are they and what role do they play in your overall marketing plan?

What is a tagline? Tagline Guru defines a tagline as a succinct phrase, situated under or alongside your logo, that communicates a single but powerful brand message designed to resonate strongly with an intended audience. Taglines are also referred to as slogans, mottos, strap-lines, and end-lines. While taglines may take a lot of effort to create and market, they should be easy to remember and sometimes even sing!  We have all probably gotten a tagline stuck in our heads and repeated it continually.  That is a successful tagline!

What is the objective of a tagline?  A tagline is an important tool in branding your company. Taglines accomplish several things including:

  1. Convey your brand’s qualities and character.
  2. Express the meaning of your organization’s vision or mission.
  3. Emphasize a key differentiators or competitive advantage.

Why is a great tagline important for your company?

  • Some brands are recognized by their tagline.  This customer recognition will lead to higher sales and more conversions. A catchy tagline will help consumers remember your brand when it comes time to purchase.
  • Taglines are a communication tool that helps your products/service differentiate itself from the competition and highlight key benefits in a short phrase.

Take this abbreviated tagline quiz to find out how much taglines have impacted your life.  This quiz comes from Tagline Guru.

In 1979, AT&T unveiled a new tagline, “Reach out and _______someone.”
(a) hold; (b) call; (c) touch; or (d) hug

General Electric introduced a new tagline in 1981, “We bring _________things to life.”
(a) good; (b) great; (c) bright; or (d) new

“You’re in good hands” is a tagline used by which of the following insurance companies?
(a) State Farm; (b) Allstate; (c) Met Life; or (d) Prudential

Whose tagline is “That was easy?”
(a) Office Depot; (b) Home Depot; (c) Costco; or (d) Staples

Which company is known as the “King of beers?”
(a) Miller; (b) Pabst Blue Ribbon; (c) Budweiser; or (d) Coors

answers: 1-c 2-a 3-b 4- d 5-c

Spring Cleaning for Business

Spring is a time for new beginnings and a fresh start.  Many individuals use this season as a time to do some much needed spring cleaning of their yard and home after the long winter months.  Spring can also be a perfect time for cleaning up and organizing your business as well.  This could mean a myriad of things depending upon your field of work but there are some steps that all businesses can take to “set themselves to rights” whether it is the physical office or the electronic email.  Businesses may even find that getting organized and clearing out the old or unneeded items can be a financially advantageous.  Let’s look at some ways that you may want to do a little spring cleaning this season in your small business.

  • Purge the Office – Take this chance to purge the office of all items that are no longer needed.  For example recycle any old or broken electronics.  Donate duplicate items to a worthy cause and get a tax receipt.  Replace any broken items or fix items that need a tune up, like the office shredder or report binder.  This may take time out of a work day or may need to be done on a non-work day to do a thorough cleaning.
  • Organize the paper files – According to the National Association of Professional Organizations, paper clutter is the No. 1 problem for most businesses. Studies show the average person wastes 4.3 hours per week searching for papers, which adds stress and frustration to the workplace while reducing concentration and creative thinking. Therefore, go through your filing cabinets and shred anything that’s out of date or no longer relevant to your business. Scan items that you question whether you will need them in the future.
  • Organize your inbox and electronic storage files – It is time to clean house when your email is overloaded and not organized into manageable files and folders.  Take a little time each day to sort and purge emails that slow down your work process. In addition, unsubscribe to newsletters or other subscriptions you no longer read.
  • Tidy your social media accounts – Take stock of your accounts and make sure your profiles are up-to-date.  There’s no point in having multiple Pinterest, Twitter, Facebook, LinkedIn, Tumblr and Instagram profiles if you’re not actively posting and monitoring each account.
  • Take stock of the furniture around the office most especially the lobby – The couches, rugs, lamps and tables are a reflection of your business, so make sure they are cleaned and updated regularly.  Examine the furniture for rips, scratches and fading.  Either get the items repaired or replace them.

 

Podcasts for Business

As a business person, you are probably well aware of the benefits of social media as a marketing tool for your company. There are so many to choose from: Facebook, Twitter, YouTube, Pinterest, Instagram.  One that you may want to look more closely at, especially if you want to connect with your audience on a personal, one-on-one level, is the idea of podcasting. What is podcasting and how can it be used for your business?  Let’s take a look and see what this marketing strategy can do for your company.

What is a podcast?

According to Apple Corporation, podcasts are episodes of a program available on the Internet. Podcasts are usually original audio or video recordings, but can also be recorded broadcasts of a television or radio program, a lecture, a performance, or other event. For podcast listeners, podcasts are a way to enjoy great content from around the world for free. For podcast publishers, podcasts are a great way to reach a wide audience.

Getting Started

If you are looking to connect with your target audience and want to share valuable information about your field or services for free, this might be the way to go.  To start a business podcast there are certain steps to get started.  Social Examiner has written up a great step-by-step process to get your company podcasting in no time. They explain the equipment needed and how to put together a successful podcast that will help build your brand and connect you to your consumer in a way that no other social media can. Read more on How to Start a Business Podcast.

Why is podcasting important for your company?

Many business leaders may ask “why podcasting over other social media?”  Well, podcasting should not be an exclusive social media campaign.  Instead it should be one of the many ways that you reach out to your customers via social media.  Podcasting is a little more personal in that the audience actually hears your voice, and gets a better understanding of your company and business practices through the information you are trying to convey.  Here are some other reasons why podcastng may be a good choice for your company.

Podcastng. . .

  • expands your reach as a company
  • builds authority and influence in your field
  • excellent tribe building tactic
  • builds brand awareness
  • shows of the personality of your company
  • highlights that you are an innovator in your field