A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding, a topic we have covered many times on this blog, is one of the most critical part of a marketing strategy. Some companies do an amazing job of branding their company. Forbes, AdWeek online, and Business Insider have ranked companies that bring branding to a new level. Let’s look at some of the top companies and what they are doing to create and maintain their brand image so successful.
- Apple has topped almost all the latest rankings of companies who have ridiculously strong brand name awareness. Who doesn’t recognize the apple with a bite out of it or even the lower case “i” ? This company is known for revolutionizing the way we work, play, and communicate. Apple has set a high bar for aesthetics, simplicity, and ease of use that all other tech brands are now expected to match, and that Apple itself is expected to continually exceed.
- Geico – This insurance company, with well more than 10 million policy holders, has cornered the market on brand awareness. The ad concept of a British accented gecko is one of the best ad concepts on the planet. “15 minutes” as a slogan and the image of an adorable gecko has exploded so much that commercials for other companies even mention Geico in it!
- Google is an American multinational corporation specializing in Internet-related services and products. These include search, cloud computing, software, and online advertising technologies.The swirly letter “g” and the new word “googled” show how far this brand has caught on.
- Target‘s bulls-eye is right on the mark. This red and white branded company is the second-largest discount retailer in the United States and is ranked 36th on the Fortune 500. The quirky jingle and bold logo quickly are identifiable by consumers everywhere.