In the world of web site marketing it is imperative to figure out how customers have found your services or products online. Did a customer click on an ad, enter a keyword, search specifically for your business or come upon your company through a series of links. Let’s look at the basics of Landing Pages and how you can track where potential customers found your company.
What is a Landing Page? Hub Spot defines a Landing Page as any page on the web on which one might land that 1) has a form and 2) exists solely to capture a visitor’s information through that form. There are 2 basic types of landing page, Click Through and Lead Generation (also referred to as Lead Gen or Lead Capture pages). Click through landing pages (as the name implies) have the goal of persuading the visitor to click through to another page. Lead gen pages are used to capture user data, such as a name and email address.
Tracking your Landing Page – There are several ways to track the information coming in through your Landing Page. Phone number tracking, web forms and email lists are just a few ways to find out where customers are learning about your company and finding your site. Google offers Analytics that track your Landing Page. Google Analytics has quickly become the most popular website and web traffic analytics tool, and is used by 55% of the top 10,000 websites. Google can also help you track specific information about your customers such as: demographics, the return behavior of customers, mobile stats, and of course the source of your traffic.
Here are some resources to investigate how to track and handle the information on your Landing Page-