Benefits to Word Press for Content Management

Does your company blog or have dynamic content on your business website?  If so, you may want to consider using Word Press to Manage your Content, Documents, Videos or Photos.  Word Press began as a blogging tool in 2003 and has grown in less than a decade to become the largest self-hosted Content Management System (CMS) platform in the world. It is  used on millions of sites and seen by tens of millions of people every day.

What is Word Press? In short Word Press allows you to manage your content in a structured environment. It is organized in such a manner that it makes it quick and easy to add, delete and change your published content.

Benefits of using Word Press?

  • Easy to use – One of the reasons why WordPress has become so popular so quickly, is that it requires no technical or programming skills to use or manage.
  • Central location for all documents with easy editing capabilities.
  • It allows multiple editors to access, manage and work on the content, and publish it under different sections of the site.
  • It is FREE!
  • WordPress allows for control to be in your hands.  With WP you don’t need to depend on webmasters, web developers or web designers to manage your content or your site.
  • WordPress can change and expand with your growing business.
  • Plug-in potential – Want to add an event calendar, video gallery, Twitter Feed, Facebook Fan Box, and more to your site? WordPress makes this possible with plugins, most of which are free or very reasonably priced.

Check out the power of WordPress to customize your content with ease and flexibility.  Word Press.

Google + for Business

Does your business really need its presence on yet another social media network?  Technology insider like Chris Brogan, author or Google Plus for Business and Technology blogger, Timothy Carter, say the resounding answer is YES!  Why would you want to start working on another social network if you are already visible on Twitter, Facebook and Instagram? Let’s take a quick look at some of the benefits and statistics outlined by Brogan and Carter that show why Google + will be a great boost for your business.

  • Google Plus has 90 million users – with 60% of those users logging in every day!  (in comparison 50% of Twitter users log in daily.)
  • Google Plus is indexed by Google – In the world of SEO this means that using Google + can help customers find your business faster and easier.
  • Greater Visibility – By creating a business page your company can increase it’s visibility daily. There are a variety of sharing options available to showcase your company including video, posts or photos.
  • Positive Interactions with your targeted audience – Comment on share, respond to comments and use Google+1 to add people’s posts and comments.   Interactions build trust and allows your company to make real relationships with the people they want to reach.
  • Educate your followers – Enhance your brand by letting people in your circles learn more about you, your company and your product.  The more they know the easier it is for them to determine if your product is the one for them.
  • Linking ability – If you have any other social media profiles, from Facebook, to Instagram and Pinterest, you MUST add them to the links section of your Google+ profile as well. What better way to get a little more link juice and authority from Google than to have your social profiles included on their page for your business?

Google + isn’t just another social media network. . . the benefits to your overall marketing strategy will be felt from SEO to customer relations.  Try Google + today!  Google+

What is Google Authorship and its Benefits?

Does your business blog or have dynamic content on your website? Then you may want to use Google Authorship to promote your content on search results pages.

What is Google Authorship? At first look Google authorship is the photo and byline that appears on search results pages. Beyond that is the strategic tie-in with Google+ profiles which creates verified connections between content on the web and the creators of the content. This gives Google the ability to identify quality, human-created content and distinguish it from content that isn’t quite up to par.

What are the Benefits of Google Authorship?

  1. Increase Visibility – The top results on a search page usually get the most number of looks but so do the results with rich snippets.
  2. Higher Click Rates – According to Copy Blogger sites ran tests soon after Google Authorship’s implementation and found that the mark up was as high as 150%.
  3. Higher page views – the search results will look a little different than other listings and gives more opportunities to get people to look at your content.
  4. Establish authority — An author with a Google+ follower count of 32,299 is going to be recognized as a higher authority than an author with an account of 3,299.
  5. Elevate the role of the writer — As you build your reputation in two or three specific categories, and your content follows you around … businesses will start to recognize the value of a good writer.

Benefits of Visitor Detailed Analytics

In today’s data-driven world, analytics changed everything, from business to sports to even running our federal government.  You could say that it was a “game changer” of sorts because it drastically altered the way we generate insights about our world whether it is our personal life or business life.  By collecting and using data gathered from consumers clicking on our web sites we can transform our businesses!

Hold on to your seats because here comes the next BIG thing in the world of analyzing data!  Visitor Detailed Analytics produces NOT just analytic data but  turns anonymous website visitors into qualified sales leads.  Visitor Detailed Analytics has a massive advantage over statistics of traditional analytics in that it can provide your company with the real time data needed to convert leads into sales.It can tell you who visited your website, what products and services they clicked on, and can send an email the moment they visit your website.  All of this is done without requiring the visitor to log in or complete any forms.

This program is designed with benefiting the sales team and generating new leads.   By identifying visitors to your website, and receiving their contact information, you can impact sales and your bottom line.  Designed to be easy to use, all you have to do is wait for your website visitors to show up.  Visitor Detailed Analytics does all the work by sending you real time notification of those visits. This newest program has the ability to change your statistics into real life leads.