Traditional Coupons

Are paper coupons a thing of the past? Have mobile apps and online codes signaled the death of traditional coupons? According to the “Women, Power and Money” study conducted by Ipsos Mendehlson released earlier this year the answer to that is no!  In fact, paper coupons are still utilized in 71% of households. Although most agree that online and mobile coupons with eventually be the demise of the coupons clipping days, the shift from print to digital won’t be a quick process. Using all channels of offering deals including traditional and digital coupons should be used to reach all audiences.  Let’s look at  some traditional coupons methods to be sure that all marketing tools are being used.

Direct Mailing Coupons – The ValPak Connection. Valpak® offers your business a comprehensive suite of direct marketing and advertising products to help you influence, attract and nurture your customers. With this direct mail program you can create effectove ads, select the right message, and encourage consumers to take action. According to their research, 9 in 10 households receiving Valpak are aware of it, open it, and browse through the offers inside. The Blue Envelope allows you to mail to just your ideal consumers. It reaches a highly desired audience; primarily educated women ages 25-54 with incomes typically one-third higher than average. Valpak lets you choose the perfect advertising format for your product, message, business goals, and overall budget. Select from 4-color coupons, flyers, magnets and much more. Design your ad yourself or let our experts help you create your most effective offer. Mail just once or select to schedule multiple runs to maximize your visibility and success. Read More about ValPak.

Here are some other resources you may find helpful –

 

Web Design and Programming

Cookies and Milk

Salt and Pepper

Batman and Robin

French Fries and Ketchup

What do all of these things have in common? They are all things that go together famously!  Here at Sperling Interactive we offer many innovative marketing solution, but one pair famously goes together and makes us proud of the services we offer our clients.  The pair that has the greatest impact together is our combination of original web design and expert programming.

All the websites designed and developed at Sperling Interactive are custom designed to fit the needs of each individual client. This means evaluating the intended audience to structure a site that meets their viewing habits.  Add this to our cutting edge programming that can make your website easy to navigate and a cinch to manage and you have another winning combination.

Founder Michael Sperling has equated the importance of this joining of two specialties to create a top notch product similar to the combining of a chocolate and vanilla twist ice cream cone on a hot summer day.  The two come together to create something amazing as one.

 

Branding – the Importance of Color!

According to the American Marketing Association: Branding is any name, term, tagline, logo, color, symbol or even quality that identifies the goods and service of your business. Good branding will deliver your message, connect you to your target audience, motivate the buyer and cultivate a sense of loyalty to you and your company.  Sounds like a lot of ask of a brand but the brand you nurture will be invaluable in your marketing strategy.

For example. Apple branded itself as a leader and innovator in technology/  As consumers we easily recognize the brand through the shape of their symbol and even their lower case “i” that comes before the name of each product.  Even when Apple abandoned the old rainbow-hued Apple logo in favor of a minimalist monochrome one, consumers still rally around the company.

Branding with color can bring out different moods and emotions in a consumer. Let’s look at some of those mental associations people make with certain colors that may help your branding of your products or company.

Red – While it is the hottest and most exciting color it is best used sparingly as as way to attract the eye to specific details of your logo or product. Red portrays power and passion.

Blue – The most calming of the primary colors, blue represents dependability, and trustworthiness.  As a “cool” color it embodies calmness and friendliness.

Green – Usually associated with balance and nature, green is a good color to use when portraying the possibilities and stability.

Yellow – As the brightest and most energizing of the warm colors, yellow is seen as happy and cheerful.

Orange – Vibrant and as attractive as red but orange tends to not overpower viewers as much as its cousin.

Monochromatic colors such as black, white and gray are usually used in conjunction with accents of colors.  Black is associated with elegance, and mysteriousness while white is most associated with cleanliness and openness.  Gray tends to be seen as sophisticated and a good balance between the two.

When you are considering your colors for branding you may want to stick to the standard CMYK (Cyan, Magenta, Yellow and Black – standard colors) colors that can be combined for printing on a typical home or business printer instead of paying top dollar for professional printing and custom colors.

Link Building Basics

Link building is the process of getting external pages to link to a page on your website.  It is one of the many methods used in Search Engine Optimization (SEO).  Since the late 1990’s search engines such as Google, Yahoo and Bing have used links as votes representing the democracy of the web’s opinion about what pages are important and popular.  Building links can be time consuming and tedious but can have a positive impact on raising your website rank.  Since all links are not equal, it is important to find quality links from authoritative websites.  For link building to be effective let’s look at some tips, resources and tools to raise your website ranking at minimal or no cost.

Strategies for effective link building:

  1. Content. Create compelling and unique content that other consumers and businesses will want to link to.  This requires no action but is something you will need to be aware of when designing and creating worthy content for your website.
  2. Press Releases. Submit news to press releases online through a press release distribution company if you can not do it on your own such as:   Press Release Distribution, PR Web, or PR Newswire.
  3. Free Link Building. Submit specific information such as your Business Name, URL, and Brief description to free directories online such as: Directory Critic, Free Web Directory, or Web Directory Lists.
  4. Link with Friends. Get partners or customers you work with regularly to link back to your site.  Just as you’d get customers wearing your t-shirts or sporting your bumper stickers, links are the best way to accomplish the same feat on the web.
  5. Build a Company Blog. By writing informative and valuable informatiuon about your business, specialties or your products you gain a following of consumers and businesses that will link to your site.  The USA Today states that, “This content and link building strategy is so popular and valuable that it’s one of the few recommended personally by the engineers at Google.” Blogs have the unique ability to contribute fresh material on a consistent basis, participate in conversations across the web, and earn listings and links from other blogs, including blogrolls and blog directories. It is also important to note that commenting on other blogs and reviews will build links too!