Amazon Cloud Features

 Amazon cloud has created more exciting features that are providing business with incredible benefits that further engage them with their customers. Along with these features, they have also provided an easier way to organize, maintain and grow their data, and maintain all their business within one simple place.

Amazon Simple Storage Service is a scalable, high-speed, low-cost, web-based cloud storage service designed for online backup and archiving of data and different application programs. Amazon S3 provides two set of storage classes – S3 Standard and S3 Infrequent Access. Standard is set for frequently accessed data that is mainly delivered with low latency and high throughout. S3 Infrequent Access, however, offers a low storage prices for backups and long-term data storage.

One of its feature is the Amazon Elastic Compute Cloud, otherwise known as EC2. EC2 is a pay-as-you-go cloud platform which includes compute power, storage and database services as its core components. THE EC2 provides a multitude of virtual server deployment services and options, as well as computing, networking and security upgrades.

The use of EC2 reduces the time needed to boot and obtain new server instances to minutes, allowing the user to quickly scale capacity.
Within the cloud, it also features:

  • Unlimited data and object storage of most data types in various formats. A stored data set can range from 1 B to 5 TB.
  • Provides Reduced Redundancy Storage (RRS), which reduces latency by storing data in regionally segregated buckets, helping save resources.
  • Strong authentication ensures security of regionally stored data.

With Amazon Cloud features, your business is able to excel within its customer service, and even within the business itself. It is an easier way to gather all information needed and maintain it in a secure place that is also easily accessible to you and your workers.

How Design Plays a Part in Your Marketing Efforts

What are the effects of having a great design when it comes to marketing? It can help you be easily recognizable to your customers and audience. Most importantly, it can help the growth of your business as it develops its unique professionalism that only your business can bring to its field.

  • Clearer message – Conveying a clear message is important when marketing to your audience. Everyone would much rather read a text that combines text and imagery that tells a compelling story and intrigues them to be apart of it. Therefore, it is important to go visual as a picture speaks a thousand words. Instead of basic black and white, incorporate photographs, graphic representations to support the message you want to spread. As a result, it would make a bigger impact and be marketable to a wider audience.
  • Strengthen company – Maintaining a solid design within your brand can help customers not only recognize it, but trust your business as well. Every creative piece or service that happens within your company, should support the identity of your business. It will show you pay attention to detail and maintain good taste, leaving your business being seen as professionals in the field.
  • Consistency – The image of your display can be one of the easiest approaches to how your customers view your services. For example, using the same text styles, logos and same hues with a specific textual style and shading pallet can be an easier way for your logo to be identified. Keeping a consistency with your logo makes a lovelier ordeal and makes it simpler to recognize in every element that it is used. In other words, you quality work are what people require, and consistency in a logo will keep your customers coming.

Your design plays a huge role with marketing and can play a huge part of the business success. With a lot of experience and knowledge, the marketing and design aspect can be beneficial to your business and your customers.

Top Mistakes of Social Media Marketing Pt. 2

Last week we addressed part one of social media marketing mistakes that are common. Business and social media can efficiently work together when it is used properly and with a strategy. From engaging with your audience and providing quality content, it can come along way. It’s important to maintain a social media strategy that you can maintain and not using too many networks too soon. Here are a few more mistakes that should be avoided at all cost:

  • Cross Auto Posts – Avoid using auto post just to make the process of posting faster and easier. These platforms allow you to publish a piece of content on one social platform to the other. However, by doing so, you lack the specific use of each network. What works on Facebook, but does not entirely mean it will work on Twitter or LinkedIn. Everyone consumes content differently on social media platform, which means republishing a post just shows you don’t understand the capabilities of the platform. Instead, if using sites like these, provide the content to work for each network.

 

  • Over-hashtagging – The use of hashtag on social media has increased immensely. And, they continue to make businesses more visible to its customers. However, no one likes seeing a post on their social media platform that is filled with one too many hashtags. Instead, limit your hashtag usage to a sensible number, and make them relevant to what you are conveying in your post.
  • Forgetting to proofread – Forgetting to proofread can hurt your presence online and credibility. Avoid the damage by reading over your post and ensuring everything is spelled correctly and with proper grammar.

 

 

  • Giving to get – Initially, small companies are more successful in social media when they extend their knowledge that can benefit their customers. The audience go to them as experts, so it’s important to go out of the way to share useful content and make it easier for customers to use their products and services.

 

Next time you are using  social media, try adding these tips to better benefit your business and customers, and continue to further grow the brand and company.

Top Mistakes of Social Media Marketing Pt. 1

Social Media is everywhere and has become a critical way for businesses to reach out to their customers and continue their growth. It allows customers to speak about what has worked in the particular business and what has not. From Facebook, to Instagram, and Twitter, social networks are important to every business. Social media allows businesses to present themselves in a way that can appeal to its customers and continue to grow their brand.  However, that doesn’t entirely mean that it is always used properly. With social media marketing comes branding and presentation mistakes that can make your business fall short. Follow along to learn some tips on how to avoid them!

  • No Strategy – Having a strategy to how you’ll use social media is key! Without one, it becomes harder to deliver effective messages to your audience. For example, having a distinct social media voice, developing a policy for social media, or planning a social media calendar that designated when a post or topic goes up.
  • Too many, too soon  – This is a common one that most don’t think twice about. Businesses often times create a number of social media channels at once that it can limit their ability to engage with their followers and post quality content. To fix this issue, keep a focus on your media strategy, then when it is time to branch out, open up further accounts to where you can be sure you can offer quality and relevant content for your channel.
  1. Not engaging –  Your audience or customers are your best way to grow your media sites and fully expand on your business. It is important to maintain that relationship to where customers know you can be depended on through your social networks. Engage with your audience through direct marketing, finding out solutions to the problems or how to better the business. It is a great a way to create a relationship between you and your customers.

With these helpful tricks, your social media campaign will gain and receive a new audience that can only benefit your business and your customers, too. Come back next week as we’ll address more social media marketing mistakes and how to avoid them!

Which Social Media is Best For Your Brand

With countless of networks and new social media being created and developed everyday, how can you decide which one is the best for your brand? Online networking and marketing can help expand your business exposure and knowing which one is more effective can save you time, energy and money. Don’t invest in a media network because it is simply trending. If it attracts your audience and has clear long-term benefits for your company, than it is something you should be willing to consider.

In choosing a social media platform for your business,  it’s important to keep in mind which platforms your customers use and how to use it to your advantage. In finding the right network where you have the best chance at connecting with your target audience and existing customers, you’ll be able to maximize your time and ensure your efforts.

Here’s a quick introduction to a view of the best platforms for your brand.

  • LinkedIn – For a business–to–business organization, LinkedIn can be your ideal choice.  It is great for marketing your content and still interacting with other corporate influences.
  • Facebook – Facebook is a great tool to advance any brand. It keeps brands relevant, takes advantage of visuals, as well as B2B interaction, too.
  • Instagram – The Instagram platform is a great choice for brands that intensely focus on pictures, for example, for photographers, retailers, etc. One of the best platforms and resources to target younger audiences and clients.
  • Twitter – One of the best platforms for a brand to have a conversation with its customers. Because it is so widely-used, it takes far less time to compose a tweet rather than an email. By answering quickly and appropriately, it could help motivate sales.

Choosing the right platform to promote your business can be a bit tricky. Which is why doing the research beforehand and knowing what each platform can do, will match you with the best platform to succeed in.

Top Mistakes of Branding

Branding can be a great tactic and useful tool for your business. Branding is about creating a conscious image and awareness of your business. One that identifies and promises value. It has become less of an advantage and more of a requirement for a successful business. When creating a brand it’s important to have the following:

  • Tagline
  • Brand colors
  • Logo
  • Fonts and typography
  • Imagery

However, not many are aware of the mistakes that are often made when branding. Follow along for the top tips to avoid.

  1. Misunderstanding what constitutes a “brand” – Branding is more than just a tagline and logo. Your business identity includes an image, voice and specific style that all create the vision of your business. That is important to maintain.
  2. Not maintaining your brand – Businesses can be quick to change or alter their identity. However, it’s vital to remain true to your brand as changing can create confusion to your customers. Branding is a foundation to businesses.
  3. Jargon – Basically, business companies are all guilty of this to try and add value. Instead, keep it simple and to the point where your message is clean and understood by your customers.
  4. Not knowing your business – Every successful brand has a focus. If your business has great customer service and strive on it, make that your focus and run with it. If your delivery service isn’t the fastest at overnight delivery, don’t brand that you are. Instead, know your strengths and weaknesses and create an image that brings honesty and strength to both. Knowing where your company is competing can verbalize the differences and needs that customer want.
  5. Inconsistency – Consistency is everything when it comes to branding. Not only will it create familiarity to your customers and audience, but it also creates loyalty. Always be consistent.

Content Marketing and SEO

Similar to aiding your content to succeed on social media networks, it is also vital for your content to succeed with search engines as well. Although, two entirely different functions, SEO and content marketing do overlap and blend together. Think of it this way, SEO makes demands and content marketing is the solution to those demands.

With both helps, weaving SEO practices into your content will help make a good impression and move your website up the ranking list on sites such as Google.

Here are some tips and examples that content and SEO continue to work and blend together.

  • Use keywords – Use keywords naturally to identify your main keyword for the content. SEO demands keywords, and it is one of the fundamental components from it. For example, utilizing the keywords and tracking their rankings. For example, using a few synonyms, and a few related keywords and using them in your content, headers, and page content.
  • Use natural links– Building links is fundamental when it comes to SEO, and the only way to get linkback is having content worth linking to. However, be careful when linking as links from spam sources can hurt your site with search engines. Instead, build relationships with industry professionals who can share your content and link it to their primary resources.
  • Consistent – Consistent is key in both SEO and Content marketing. Fresh context gets indexed easily and ends up being registered on the older low-value content. Keeping it fresh and updated frequently is the only way to truly keep both combinations successfully working.

SEO is all about content marketing and content marketing is all about SEO. Remember creating content for your client and audience. Creating good content and having a good marketing strategy provides the information and answers that your target is looking for.

What is Content Marketing

 

Content marketing is a key to helping businesses plan for a reliable source of website traffic and new leads that help generate awareness to your brand.

Traditional marketing is no longer something that is used often or even effective anymore. With the times changing, technology is finding new ways to adapt and create new ways to promote businesses. It is a marketing technique to distribute valuable, relevant and consistent content to attract a specific audience. For example, content marketing, for example, involves the creation and sharing of online material– social media posts, videos and blogs.

There is several types of content marketing that can be used strategically and successfully when used the right way.

Infographics include charts and statistics, webpages used for SEO or even videos and podcast that help promote your service and products in a whole new way. Social media, however, is one of the primary sources to promoting your content because it allows you to interact with your audience directly. This also creates a great opportunity to survey what your clients want and need from you as a business, which only benefits your content even further.

Here are three ways content marketing is used within a business:

  1. Owned – Sharing your content on the brand’s social media channels is quick, customizable and easy to connect with your target audience.
  2. Earned – Social media works best when your audience shares your content with their networks.
  3. Paid – Social networks that allow paid advertising. Matching a network’s demographics with your brand’s persona will help you determine where to invest. 

Why is content marketing important to your business? Content marketing taps into awareness and research of the customer needs and wants. When it comes to content, it provides the consumer with a better solution that they didn’t consider before.

Rules of Designing A Logo

What is a logo? A logo’s main purpose is to make a brand immediately recognizable, and inspire trust, loyalty and an implied superiority. Initially, it is what makes a company or business stand out in a competitive market. It is used to identify.

As Image is just as important, however, the main feature that your brand should include is a logo. It’s important not to ever hide your logo. Once you decide on an image for your company, it should be everywhere and on anything your customers have access to and in contact with. A logo can also be changed depending on the social media or different platforms that it is used on.

However, there are rules to designing the perfect logo for your business. One that represents everything your business believes and stands for. In doing so, your company will stand out among its competitors. Follow along for specific rules and tips on creating the best logo for your business!

  1. Create Balance – Having a balance is important for your logo. Keep your logo balanced and appealing by keeping the weight of the colors and graphics and the size equal.
  2. Know the Colors – When choosing colors for your logo, keep in mind what colors evoke feelings and moods. For example, yellow can evoke happiness. Avoid using colors that are so bright in the eyes, use colors that are near each other on the color wheel (for a warm palette use red, orange and yellow hues).
  3. Style – Your business design style should always suit the company. Also keep it mind that the more simple it is, the more recognizable it will be. If you start with a more complicated design, you often end up with a simpler version of it in the end.

Remember to create a logo that not only represents your business, but one that your audience and customers can relate to.

Branding Basics

Brand Identity is a huge factor when it comes to the success of your business. This includes keeping a specific color, pattern or even your own design to provide an image that perfectly suits and represents your business. Think of your mission statement and what its purpose is to your business. Essentially, your brand should represent that in one picture. It is what makes you stand out among your competitors.

So what is included in identity? It’s a clean way for describing your brand. This means stationeries, packaging, messaging, and even digital projects among others that follow a certain style guideline.

A brand is a relationship between an audience and a business. Initially, it’s the reward for the building loyal and genuine relationships with your audience. In doing so, as a business owner, you have to be aware of what it will represent to your customers. When creating your logo, it’s vital to have these three things come through:

  1. Vision – From offering an existing product in a completely new and inventive way, the vision for your business should be all about its journey and where it is meant to go, whether large scale or small.
  2. Values – Your values are what your business stands for and what you believe in as a business. This key is vital to be genuinely shown in the way that your business operates.
  3. Personality – With your three statements of ‘why’, ‘how’, and your brand promise, you now find how you would want your business to come across to your customers. This can come across through the graphic design, the tone used in your content, as well as through customer service.

Brand recognition is a powerful tool to have. It not only increases public recognition of your business or products, but can also help you engage with your customers and create a solid connection.