DIY Tips for Finding Profitable Keywords for Your Business

As a whole, refining your company’s search engine optimization can be a big undertaking. However, like any difficult task, SEO can be broken into steps to help even the least tech-savvy business owner or marketer make their company more visible to their desired audience. As you may know, one of the most crucial steps to having your website rank higher in online search results is using the proper keywords when tagging your site.

Seems simple enough, right? Well, you can never get too simple. So, let’s break it down to help you pick the best and most profitable keywords for your business.

Step 1: Group Brainstorm

Set aside a half hour of time and gather a group of employees. Brainstorm different words they use when describing your company and industry. Write down as many as possible. Words that might not seem like the perfect match could be used creatively to set you apart from your competitors.

Step 2: Research

Try searching some of the terms you brainstormed. Does your business come up? Do competitors or similar products come up? This can be helpful for finding ways to set you apart from your competition. When you search keywords that are relevant to your your business, scroll to the bottom of the results until you see a section titled “Searches related to ________”, to help discover other keywords users are searching for similar results.

Step 3: Quantify Your Research

Now that you have a good list of words that apply to your company, it is time to see which keywords to use to create the most efficient tags. I prefer using Google Trends to see how many people are searching specific keywords and phrases in specific area, small or large. You can also use Google Adwords Keyword planner to help predict search trends for specific demographics. Additionally, you can see keywords your competitors are using to help set your business apart.

Step 4: Organizing Your Research

Now that you have compiled a list of Keywords that are relevant to your business, as well as statistical data about what your audience is searching, it is time to cross reference this information to pick your keywords. Keywords that have a high relevancy to what you want to promote, and also have a high search rate, should be at the top of your list. Whereas, words that are lacking in either category should move down. If you find words that are highly searched but aren’t relevant to your company, you might be tempted to try to make them fit. However, users will leave your site if it doesn’t provide what they had in mind while searching. You also might encounter keywords that are very unique to your business and are very relevant, but aren’t being searched as often. This is okay if it is something exclusive to your business. It can help users with extremely specific searches find your site. Just keep in mind that you won’t be appealing as much to mass searches.

Once you have completed all of these steps, you will find yourself with a healthy list of efficient keywords for your company. We at Sperling Interactive hope we helped you begin to navigate the road of search engine optimization. If you have any further questions, feel free to contact me at catherine@sperlinginteractive.com.

4 Ways to Maintain Customer Loyalty

Small business spend a great deal with customers and customer service mainly is the backbone of business. It is seven times more costly to acquire new customers than retain an existing customer.  Ultimately, customers can help by giving great tips and helpful advice on making your business better and suitable for your customers.

So how can one maintain customer loyalty? There are several ways to still maintain customer loyalty as your business continues to grow.

  • Deliver User Experience – Products play an important factor that can help distinguish your business from your competitors. It is also a key reason to keep your customers coming back. One way to do so is by providing the best support and services that customers can feel happy with. Customers value when they feel their issues and concerns are being prioritize in your business. As a result, being responsive and helpful whenever a customer needs assistance will keep them coming back. The more customers have a pleasant experience, the more customers will maintain loyal and will help spread your brand.
  • Learn From Lost Customers – When customers stop using your products or services, you lose them. Take the opportunity to learn why. What left them dissatisfied? What didn’t work for them? In discovering their reasonings, you will find solutions that will benefit your business for the long run. This data can also help you prevent future losses, too.
  • Communicate Online – Customer enjoy being updated on the latest news, products and/or services from your business. Keep your online presence going with an e-mail newsletter, a monthly flier, or a holiday greeting card. Use social media to invite customers to visit and share your website and social media platforms.
  • Have a Reputation in Reliability – Your business reputation falls within the reliability of your services and products. The more reliable your business is, the more favorable reputation your company will maintain. Communicate clearly, be cautious of customers’ time and concerns.

 

How to Take a Better Photos on Your iPhone 7/7 Plus pt. 2

Last week we mentioned tips on taking better iPhone 7/7 Plus pictures, and this week we will finish up on the best tips to try out. Follow along to become the expert in phone photography!

  • Zoom In – Previously, zooming in wouldn’t get you the best details. However, this changed with iPhone 7/7 Plus. The iPhone 7 has a wide angle lens camera that can provide 2x optical zoom without losing any of its quality.
  • Hands-Free – Utilize the timer! Setting your phone somewhere stable and picking a time frame for the perfect photo or selfie can do wonders! Pick a time, press the shutter and take your photo!
  • Flash – Night pictures can sometimes be hard to capture when a flash can ruin the photo. With iPhone 7’s new camera settings, simply find the closest light source, turn off the flash and tap the screen to adjust its expose.
  • Depth Effect – Depth effects such as photo portrait and square can help your friends look great in photos!
  • Get Closer – Don’t shy from going closer to your subject to get that right spot. With the iPhone 7 camera, you can get closer than ever and still get a great image. Once you have the image in frame, tap on the screen to get it to focus and slide your finger to adjust the exposure. Soon enough you’ll have the best pictures of flowers and your furry friends.
  • Third Party Apps – Don’t be afraid of utilizing third party apps as it can help adjust and edit your photos to your preference. Often times, you get the perfect photo to share after the editing and finishing touches has been made. VSCO is a great free app that helps modify your pictures from contrast, exposure, straighten and so on.

Use these helpful tips the next time you take a photo and tell us about your results!

How to Take a Better Photos on Your iPhone 7/7 Plus pt. 1

When new iPhones are released, the camera is then adjusted to take better detailed photos. At times, we can’t tell the difference from the previous camera to the next. However, knowing how an iPhone camera works and its tricks will not only make your iPhone experience better, but also improve your photos. Follow along for learn the best tips and tricks of taking a photo on an iPhone 7!

  • Choosing the Right Focus – Choosing the right focus on your photos makes a great difference from a photo to a perfect photo. Focuses can differ from the subject of the photo. For example, when taking a photo of a specific item, think about what you would like to capture and how you want it to be visualized. When taking the photo, it is better to choose the single object as it would make the background brighter.  It also will allow to adjust the brightness when focus frame is available.
  • High Dynamic Range – HDR helps display the visual effects of a real environment rather than the display of it. When taking a beautiful scenic photo, open your phone camera, tap ‘HDR’ and hit ‘On’ to capture a better and breathtaking photo.
  • Panorama – Panorama gets better and better with every new iPhone release. It is perfect to capture full sceneries in photos. Simply hold your iphone once the Pano option has been swiped and selected. Firmly hold your phone and capture its setting(you can also move the direction of the arrow by clicking it) and press the button to end capturing once finished.
  • Burst Mode – Trying to capture a photo with a moving object? Want to catch the moving object in the snap? Try Burst Mode. Burst Mode helps catch a moving subject within a snap by clicking the shuttle and not moving your finger until it is captured. Once finished, the photos will be generated and will show how many snaps were taken on the screen.

Chrome’s New Change

The purpose of SSL(Secure Sockets Layer), is to guarantee visitors they are on secure site. It is an encrypted connection between the web server and the visitors’ web browser. It helps prevent any attack or intrusive companies like ISPs from tampering with the data that is sent between websites and your own browser. Not only is it important to protect from sensitive information, but it also helps protect your site from any malware as well as preventing others from injecting advertisements in your resources.

There are three different forms of SSL:

  • Single –  secures one fully-qualified domain or subdomain name.
  • Wildcard – covers one domain name and unlimited number of its subdomains.
  • Multi-domain – secures multiple domain names.

The benefits provided by an SSL are not simply limited to security of data the consumer inputs into the site. Instead, it provides the consumer with the ability to identify the security and legitimacy of a website by verifying if the information on a website will remain secure and will not be intercepted on its way from point A to B. There are several advantages to SSL Certificates:

Authentication –  Online users always want to be sure their information or the content on a website, goes to a correct server without it being intercepted. Having an SSL certificate adds another type of protection called a server certificate. The server certificate purpose is to act as a mediator between browsers and SSL servers to show it is and can be trusted.

Encrypts Information –  Encryption helps to keep information read and used between two intended parties. When information has more “stops” to make, the higher chance a third party could access that information. When users are visiting your site, it’ll know that you have encryption in place in several different ways such as ‘http’ with ‘https’. This change shows the site is secure and is backed up by a lock image.

Critical for Payments – To meet with Payment Card Industry compliance regulations, online businesses need an SSL certificate with proper encryption of a least 128-bit. PCI have specific standards such as the SSL certificate is from a trusted source, has the right strength of encryption and provides a private connection for every page that personal information that is used. These standards are then verified, which then allow them to take credit card payments.

Business Proofing – Companies and business are prompted to have advanced security. As companies implement SSL, they are taking a step forward in future-proofing.

IT Market Watch

The technology available to us in recent months have continued to increase and make users lives that much easier. It has given many small business the opportunity to be creative and expand their business idea on new technological platforms that can appeal to their customers. There’s always something new every month. This month, however, we’ll take a look at the major tech trends and devices of 2017!

  • Smart Home Tech – Devices such as Amazon’s Echo and Echo Show and newer additions from Google and Apple have made these innovations possible through their collaborations. With Amazon Echo and Echo Show, this easy to use home speaker has everything your phone has in the comfort of your home. With hands-free text messaging and phone calls to anyone on your contacts, to already integrated music apps at your fingers disposal, the Amazon Echo is a fun IT tech that every home should have.
  • Daydream VR – The much anticipated new Lenovo and HTC VR platform/devices will have better tracking capabilities, a handful of new smartphones such as the Samsung S8 work with the Daydream platform.
  • Chatbots – Chatbots, computer programs that use artificial intelligence to facilitate human conversations, continues to help customer services when it comes to smaller businesses. Chatbots have been helpful to big and small companies in finding products, providing shipping information, to even pinpointing business locations. Companies are able to build connect bots with users on Facebook Messenger, Office 365 mail, Skype, Text/SMS, etc.
  • Collaboration tools – Emails are long gone now that there are several different tools that make collaboration that much easier in the workplace. Tools such as Google Hangouts, Slack, Skype for Business have continued to help business work to their advantage. It is said that later in the year, Facebook Workplace and Spark by Cisco Systems will also be added in the collaboration market.

Amazon Cloud Features

 Amazon cloud has created more exciting features that are providing business with incredible benefits that further engage them with their customers. Along with these features, they have also provided an easier way to organize, maintain and grow their data, and maintain all their business within one simple place.

Amazon Simple Storage Service is a scalable, high-speed, low-cost, web-based cloud storage service designed for online backup and archiving of data and different application programs. Amazon S3 provides two set of storage classes – S3 Standard and S3 Infrequent Access. Standard is set for frequently accessed data that is mainly delivered with low latency and high throughout. S3 Infrequent Access, however, offers a low storage prices for backups and long-term data storage.

One of its feature is the Amazon Elastic Compute Cloud, otherwise known as EC2. EC2 is a pay-as-you-go cloud platform which includes compute power, storage and database services as its core components. THE EC2 provides a multitude of virtual server deployment services and options, as well as computing, networking and security upgrades.

The use of EC2 reduces the time needed to boot and obtain new server instances to minutes, allowing the user to quickly scale capacity.
Within the cloud, it also features:

  • Unlimited data and object storage of most data types in various formats. A stored data set can range from 1 B to 5 TB.
  • Provides Reduced Redundancy Storage (RRS), which reduces latency by storing data in regionally segregated buckets, helping save resources.
  • Strong authentication ensures security of regionally stored data.

With Amazon Cloud features, your business is able to excel within its customer service, and even within the business itself. It is an easier way to gather all information needed and maintain it in a secure place that is also easily accessible to you and your workers.

How Design Plays a Part in Your Marketing Efforts

What are the effects of having a great design when it comes to marketing? It can help you be easily recognizable to your customers and audience. Most importantly, it can help the growth of your business as it develops its unique professionalism that only your business can bring to its field.

  • Clearer message – Conveying a clear message is important when marketing to your audience. Everyone would much rather read a text that combines text and imagery that tells a compelling story and intrigues them to be apart of it. Therefore, it is important to go visual as a picture speaks a thousand words. Instead of basic black and white, incorporate photographs, graphic representations to support the message you want to spread. As a result, it would make a bigger impact and be marketable to a wider audience.
  • Strengthen company – Maintaining a solid design within your brand can help customers not only recognize it, but trust your business as well. Every creative piece or service that happens within your company, should support the identity of your business. It will show you pay attention to detail and maintain good taste, leaving your business being seen as professionals in the field.
  • Consistency – The image of your display can be one of the easiest approaches to how your customers view your services. For example, using the same text styles, logos and same hues with a specific textual style and shading pallet can be an easier way for your logo to be identified. Keeping a consistency with your logo makes a lovelier ordeal and makes it simpler to recognize in every element that it is used. In other words, you quality work are what people require, and consistency in a logo will keep your customers coming.

Your design plays a huge role with marketing and can play a huge part of the business success. With a lot of experience and knowledge, the marketing and design aspect can be beneficial to your business and your customers.

Top Mistakes of Social Media Marketing Pt. 2

Last week we addressed part one of social media marketing mistakes that are common. Business and social media can efficiently work together when it is used properly and with a strategy. From engaging with your audience and providing quality content, it can come along way. It’s important to maintain a social media strategy that you can maintain and not using too many networks too soon. Here are a few more mistakes that should be avoided at all cost:

  • Cross Auto Posts – Avoid using auto post just to make the process of posting faster and easier. These platforms allow you to publish a piece of content on one social platform to the other. However, by doing so, you lack the specific use of each network. What works on Facebook, but does not entirely mean it will work on Twitter or LinkedIn. Everyone consumes content differently on social media platform, which means republishing a post just shows you don’t understand the capabilities of the platform. Instead, if using sites like these, provide the content to work for each network.

 

  • Over-hashtagging – The use of hashtag on social media has increased immensely. And, they continue to make businesses more visible to its customers. However, no one likes seeing a post on their social media platform that is filled with one too many hashtags. Instead, limit your hashtag usage to a sensible number, and make them relevant to what you are conveying in your post.
  • Forgetting to proofread – Forgetting to proofread can hurt your presence online and credibility. Avoid the damage by reading over your post and ensuring everything is spelled correctly and with proper grammar.

 

 

  • Giving to get – Initially, small companies are more successful in social media when they extend their knowledge that can benefit their customers. The audience go to them as experts, so it’s important to go out of the way to share useful content and make it easier for customers to use their products and services.

 

Next time you are using  social media, try adding these tips to better benefit your business and customers, and continue to further grow the brand and company.

Top Mistakes of Social Media Marketing Pt. 1

Social Media is everywhere and has become a critical way for businesses to reach out to their customers and continue their growth. It allows customers to speak about what has worked in the particular business and what has not. From Facebook, to Instagram, and Twitter, social networks are important to every business. Social media allows businesses to present themselves in a way that can appeal to its customers and continue to grow their brand.  However, that doesn’t entirely mean that it is always used properly. With social media marketing comes branding and presentation mistakes that can make your business fall short. Follow along to learn some tips on how to avoid them!

  • No Strategy – Having a strategy to how you’ll use social media is key! Without one, it becomes harder to deliver effective messages to your audience. For example, having a distinct social media voice, developing a policy for social media, or planning a social media calendar that designated when a post or topic goes up.
  • Too many, too soon  – This is a common one that most don’t think twice about. Businesses often times create a number of social media channels at once that it can limit their ability to engage with their followers and post quality content. To fix this issue, keep a focus on your media strategy, then when it is time to branch out, open up further accounts to where you can be sure you can offer quality and relevant content for your channel.
  1. Not engaging –  Your audience or customers are your best way to grow your media sites and fully expand on your business. It is important to maintain that relationship to where customers know you can be depended on through your social networks. Engage with your audience through direct marketing, finding out solutions to the problems or how to better the business. It is a great a way to create a relationship between you and your customers.

With these helpful tricks, your social media campaign will gain and receive a new audience that can only benefit your business and your customers, too. Come back next week as we’ll address more social media marketing mistakes and how to avoid them!