As a whole, refining your company’s search engine optimization can be a big undertaking. However, like any difficult task, SEO can be broken into steps to help even the least tech-savvy business owner or marketer make their company more visible to their desired audience. As you may know, one of the most crucial steps to having your website rank higher in online search results is using the proper keywords when tagging your site.
Seems simple enough, right? Well, you can never get too simple. So, let’s break it down to help you pick the best and most profitable keywords for your business.
Step 1: Group Brainstorm
Set aside a half hour of time and gather a group of employees. Brainstorm different words they use when describing your company and industry. Write down as many as possible. Words that might not seem like the perfect match could be used creatively to set you apart from your competitors.
Step 2: Research
Try searching some of the terms you brainstormed. Does your business come up? Do competitors or similar products come up? This can be helpful for finding ways to set you apart from your competition. When you search keywords that are relevant to your your business, scroll to the bottom of the results until you see a section titled “Searches related to ________”, to help discover other keywords users are searching for similar results.
Step 3: Quantify Your Research
Now that you have a good list of words that apply to your company, it is time to see which keywords to use to create the most efficient tags. I prefer using Google Trends to see how many people are searching specific keywords and phrases in specific area, small or large. You can also use Google Adwords Keyword planner to help predict search trends for specific demographics. Additionally, you can see keywords your competitors are using to help set your business apart.
Step 4: Organizing Your Research
Now that you have compiled a list of Keywords that are relevant to your business, as well as statistical data about what your audience is searching, it is time to cross reference this information to pick your keywords. Keywords that have a high relevancy to what you want to promote, and also have a high search rate, should be at the top of your list. Whereas, words that are lacking in either category should move down. If you find words that are highly searched but aren’t relevant to your company, you might be tempted to try to make them fit. However, users will leave your site if it doesn’t provide what they had in mind while searching. You also might encounter keywords that are very unique to your business and are very relevant, but aren’t being searched as often. This is okay if it is something exclusive to your business. It can help users with extremely specific searches find your site. Just keep in mind that you won’t be appealing as much to mass searches.