Google AdWords Expanded Text Ads

Google AdWords is changing their format! The text ads will have an expanded text format, which will include two headline fields with more characters (30 characters) as well as an expanded description fields with 50 percent more ad text. The new changes are meant to give advertisers more control over their message and give users more information before they click ads. Overall, its new design is made for a “mobile-first world.”

Are you wondering what changes this will bring to your current ads? Well – good news— expanded text ads will still be available on the Google Search Network as well as Google Display Network. All AdWord tools that support text ads will also support it. The new design will also brings two optional path field and the display URL will be the domain website’s URL. The bad news, however, is that the old format will no longer be editable after the switch is over. This means that, even though the old ads will still run, advertisers will no longer be able edit them after it has been switched into the new format.

When getting started with the new AdWords design, here are a few tips to help you get the most out of the switch:

  1.     Use headlines that will attract prospective clients and give them enough information to persuade them to visit your site.
  2.     Be strategic with your headlines so that it is displayed in the best way possible. On search, headlines are combined with hyphens, which can cause the headline to go beyond the first line on mobile view.
  3.     An expanded description means you can communicate more with the audience; take advantage of it.

If you are thinking about getting started, click here for details on how to do so.

Tips for Nonprofits to Stand Out

As a nonprofit organization, you may find that you struggle to get views or interactions on social media. Maybe you have very important information to share with your audience but find that a very small amount of your followers have actually seen your posts. Luckily, we have put together a guide to help nonprofits stand out in the midst of all the memes and live feeds on social media. To learn about what technical and strategic steps your organization should make in order to gain views and followers on social media, keep on reading.

Technical steps:

In order to be found more easily, you want to make sure that your page’s information is completed. This includes your organization’s address. A full address can be helpful on social media to help clients check into your page and find out what your organization is about.

When using  Facebook, activating your location allows for followers to save your page as a place they have visited or are visiting, which also allows your organization to be viewed by other potential clients or donors.

When creating Tweets, it’s important for them to remain in the 100-115 characters and include an image. By doing this, the chances of having that tweet retweeted and viewed by potential clients are increased.

If your organization includes multiple service departments, you are able to create showcase pages on LinkedIn for each service department in the business. This way, each page could have its own message and audience. Users would be more likely to follow the specific pages that are relative to themselves rather than a general page with a ton of information they are not interested in.

Strategic steps:

When sharing information on social media, you want to make sure your posts are less “salesy” and more informative. It is very easy for a non-profit to use their social platform as fundraising platform. Instead, you want to be more useful and, even, entertaining. Otherwise, you would be pushing your followers away.

On that note, you should also stay away from broadcasting. As a social platform, you should actually be socializing with your followers. Building relationships with your customers is important for business and social media is the platform to help you do just that.

Being consistent is key when developing followers and gaining views. Even though posting about events and campaigns can be informative to your followers, don’t just share on social media whenever an event is going to occur. Be consistent in your postings and think out of the box when it comes to posts.

A creative way to share posts, stories and information is by using visuals. Share images in relation to your organization or that tell a story about it and go into details in the caption section. Many times, images speak for themselves and are perfect for getting followers attention.

Industry Specific Social Site: ActiveRain

If you are in the real estate industry, you may have heard or already have an account with ActiveRain. This social channel is the world’s largest and most active professional network in the real estate industry boasting 285,233 members. If you happen to be in this industry but haven’t thought about signing up for an account, then read on to find out all the reasons why you should.

First and foremost, ActiveRain provides users with one of the industry’s largest real estate specific content library with over 4 million blog posts. This is due to members sharing their best practices from sales strategies and marketing to technology. Members are able to create and share blog posts onto the site to help teach and inform one other of real estate related topics. Through all of these helpful blogs, members are also able to build professional relationships with other real estate professionals around the United States and Canada, which can later help with building a national referral network.

These services can definitely help real estate professionals build a greater following; especially since other ActiveRain visitors are able to see member blog posts. The more people recognize your name and work, the better it will be for business.

Signing up to be a member of ActiveRain is completely free. In order to do this, click here! If you would like your blog posts to be seen and searched by the millions of ActiveRain visitors, you could upgrade your account to become a “Rainmaker”.  As a rainmaker member, not only will you be able to share your blog posts with millions of users but, you are able to create Hit Router and Home Search Campaigns using your IDX. To learn more about Rainmaker and its benefits visit here.

Advertising Trends

New advertising trends are always developing and evolving over time. From print to digital, there have been many trends. With all the many rapid changes in trends, it can certainly be difficult to keep up with them, but we are here to help! We have developed a list with explanation about the newest advertising trends to help guide you in your next campaign. If you are interested in finding out what they are and how to go about them, continue reading.

An incredible amount of advertising occurs on digital media. This is, of course, no news since everyone is always hooked on some type of digital technology and happens to be all around us.  This brings us to our first trend…

Video Advertising:

According to research, mobile ads specifically have resulted in growing revenue. People are constantly looking at their phones or tablets to pass time or to avoid awkward situations, which is why many advertisers are placing their focus on mobile video ads. Over the past year, advertisement videos have accounted for 30 percent of all online video consumption.

Keeping it Short:

Everyone is constantly on the run or moving onto the next task. Because of this, short video advertisements have become a popular trend. Snapchat, for example, has become a popular advertising platform especially for targeting young millennials. Videos are usually 10 seconds long and can appear in random randomly throughout while browsing through live stream videos or going through the discover section.

Chat Advertising:

Advertising on chat apps have also become the popular thing to do since people are constantly communicating through instant chats. Examples of these apps are WhatsApp, Facebook Messenger, and WeChat.

Entertaining while Informing:

Because people, especially millennials, dislike seeing “salesy” posts, the advertisements have become more entertaining while still being informative. Of course, this can be done with videos but also with infographics as opposed to lengthy blog posts.

Networking Organization we’re a Part of: BNI Massachusetts


Business Network International (BNI) is the world’s largest international referral organization, with chapters all around the world. Their members include all types of businesses, from local to global networks. We have had members in multiple BNI Massachusetts chapters for the past 3 years, which is why we have decided to highlight them as this month’s Network Organization we’re a Part of.

BNI’s overall mission is to help members promote and grow their businesses through structured, positive, and professional referral marketing programs. Through networking opportunities, the goal is to help develop long-term, meaningful relationships with quality business professionals. As the largest referral organization, BNI members have passed 6.6 million referrals last year, which –according to their website –has generated $8.6 billion worth of businesses for all members world wide.

The reason for this organization’s great success is because of their strong belief in, “If I give you business you’ll give me business and we’ll both benefit as a result.” Because of this, their benefits make joining the organization worth it. Some of BNI’s benefits are as follows:

  • Increased exposure to other professionals
  • Substantial increase in business through referrals
  • Various workshops
  • How to effectively communication about your business
  • Sharpen presentation skills
  • Member Success Workshops
  • Advanced Education program
  • Participate in networking meetings (52 of them per year)
  • Receiving SuccessNet newsletters with educational materials on networking, public speaking and businesses.
  • Leadership Team Training
  • And more…

If you are interested in becoming a member or in learning more about BNI Massachusetts, visit here.

How to Gain Quality Followers

It is everyone’s goal to gain a large following on social media, but it can be very hard to keep those followers after you’ve gotten them. Because of this we have gathered details on ways to gain and keep a large following.

Enhance your Profile:

The first step is to focus on the social network where your following is more likely to be and enhance that profile. You can do this by using an identifiable name and image with a clear and concise description. In order to figure out which social media is the most popular for your following, you should research buyer’s personas by asking clients which social media they are more likely to be found, conducting an anonymous survey, or use share data.

Promote Social Presence:

Even though it’s important to focus on a specific social network, it is also important to still have a presence in other social media networks, as well. After getting a profile in all the important networks, you must promote it anywhere you can; this means on your website, your print advertisements, your business cards, your email messages, and even on social media.

Share Valuable Content:

Once you have your profiles set up and some following, the next step is to offer valuable content for your followers. Your content should be relative to your company and industry. However, you should be careful not to be too self-promotional. Your content should be fresh, interesting, and engaging. Adding visual content, personal posts, and hashtags can also optimize your content.

Build a Relationship:

Building a relationship with your followers is the best way to keep with around. You should interact with your followers whenever they mention or tag you into their posts. Following and building relationships with others in your industry is also important.

Making your social network one worth following is the goal in order to gain quality followers.

Industry Specific Social Site: Doximity

For the second blog in our Industry Specific Social Site series we are highlighting a social site that could save your life! We are talking about Doximity, the number one social platform for healthcare professionals. Currently, over 60 percent of doctors and thousands of nurse practitioners and physician assistants can be found on Doximity.

If you’re thinking, “Oh great! Now doctors are going to be distracted at work,” think again! This site is exclusively for healthcare professionals in order to help them communicate quickly, urgently and securely about any medical issues they may come across. Because healthcare is an industry that has always been highly dependent on technology, this social site is simply another way to simplify the daily task of these professionals. They aim towards creating a community where healthcare professionals can collaborate on patient treatments, grow their practice, and discover new career opportunities.

Doximity has connected over half a million U.S. healthcare professionals in three years and has developed many beneficial features. One of their newest features is DoxFax. This is a free and secure digital fax and messaging service accessible through any computer or mobile device. When signing up, Doximity users are assigned a lifetime fax numbers and can even be used to communicate between offices and pharmacies.

Aside from a communication tool, Doximity also serves as a professional profile page where profiles are searchable and viewable to the public. It also serves as a news portal and, essentially, a digital doctors lounge. Most importantly, though, Doximity also serves as a digital continued medical education (CME) tool. Because of this, medical students are also allowed to have an account.

If you are in the healthcare industry as a doctor, nurse practitioner, or physician assistant, we recommend that you build a presence in Doximity. For more information on Doximity, click here.

Networking Organizations We’re a Part of: The Greater Boston Chamber of Commerce

This month we are highlighting the Greater Boston Chamber of Commerce, a networking organization we just recently became a member of! The Greater Boston Chamber currently supports over 1,500 organizations from all industries and of all sizes in the region. Their mission is to develop an economic growth throughout the greater Boston region as well as a vibrant and inclusive business community. By joining the organization, businesses are able to benefit from, not only networking opportunities but also, advocacy, leadership development, and innovation initiatives.

Strategic Networking Opportunities:

The Greater Boston Chamber of Commerce offers networking events with top businesses and political leaders speakers in order for members to build professional connections, meet prominent business and government leaders, and engage in issues relevant to business community.

Business Advocacy:

The Greater Boston Chamber gives businesses a voice in economical and political situations through legislative efforts and policies, which help improve the region’s business climate and competitiveness. These advocacy efforts take place through the public policy committee, the “Advocacy Pulse,” a monthly update for all members, and “Growth Tracker,” an online resource with comprehensive economic views.

Leadership Opportunities:

The Greater Boston Chamber cultivates programs for the region’s business leaders. These include the Executive Leadership Institute, Boston’s Future Leaders, Women’s Leadership Program, and the Chamber Intern Connect, an internship website.

Innovation Initiatives:

Along with this, the chamber creates initiative designed to foster and promote the growth of the region’s economy. They also take initiatives towards showcasing innovative companies, and innovation-related advocacy.

Among all of these services, the Greater Boston Chamber of Commerce offers many other services. To find out more about the benefits and services available through this organization, visit their site here.

Plugins We Like: WP Job Manager

In the past we have made a post on reasons why your company should consider posting job opportunities on your website. We have mentioned benefits like saving money, easy sharing, grabbing web surfers’ attention, and more (visit the blog here). Well, today we are highlighting our favorite job listing plugin, WP Job Manager. Not only does this allow you to post job opportunities directly onto your site, but it also allows you to manage those job listings. This job manager has many features that make the plugin one of our favorites.  

An important thing to point out about the WP Job Manager plugin is that it is very simple to set up and works well with many themes. One of the plugin’s best features is that it allows fully managing, categorizing, and adding as many job listing as available. When submitting the listing, it allows you to preview it first. You are also able to link each listing to either an email or website address to allow job seekers to easily apply. Job seekers can also be alerted whenever a new job matching is available through RSS links.

We asked two of our designers, Phil and Jose, for some insight on the WP Job Manager plugin and how they felt about it. Even though this is a great job management plugin, they both agreed on one flaw: it is difficult to customize. According to Phil and Jose, once the plugin has been added, it easily grasps the theme of most templates but it can be difficult to adjust it to customized websites. However, they both agree that once it is implemented, it handles data well and does a great job at managing an unlimited amount of job listing and applications.  

Entrepreneur Tips

Being an entrepreneur takes guts, time, and a whole lot of patience. Many times, it will feel like you’re going through dead ends, but with the right guidance you can reach your ultimate vision. Because of this, we would like to give our fellow entrepreneurs some tips to becoming the best entrepreneurs they can be.

If you haven’t started your business, yet, but are thinking about doing so, ask yourself why you want to start your own business. You can’t just start a business because you want to make money. Being passionate about what you want to do is extremely important when going through your journey. (With that said…)

Do work you actually care about. Focus on what matters to you, your values and what you would want to be known for later on.

Always challenge yourself. Taking risks is important to the development of your business. Don’t miss out on an opportunity just because you were too afraid to take it.

Believe in yourself and your vision. If you believe in yourself, you can accomplish anything and always look for ways to get through an obstacle. If you believe in your vision, you will always stay focus on your goal and work through every challenge to get there.

Build a team that will represent what your company stands for. While in the hiring think about the candidates’ characters and how they will fit in with the vision you have set. Remember that you can always train skills but not character. A strong team can help you and your business succeed.

Manage your energy and your money. If you don’t manage your energy the right way, it will affect the way you manage your time. Managing your money is just as, or even more, important because raising capital can take longer and be harder to rise. So, when making purchases, make sure they are actually essential to the business rather than just a luxury item.

Always learn from your mistakes and listen to your customers. These are the best ways to succeed. When a customer has a concern or question, they help bring to light the wholes your business may have. Ask them for inputs and actually listen to them.

Get a mentor. They are crucial to have because they are full of lifetime experiences. They can help you learn things you never thought you needed to know and guide through any issues or dilemmas. You will encounter many issues, getting through them with a mentor is the best way to do it.