How To Market With Tumblr

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What Is Tumblr?

When people think of social media, they don’t always mention Tumblr, but that doesn’t mean it is not a major player in the social media world. For those of you who are unfamiliar with the platform, Tumblr is a microblogging social platform. Through it you can share textual posts, images, gifs, links to articles and external web pages, quotes, videos, audio clips, and chat conversations. It’s a really popular place for people who wish to connect with other like minded individuals. More than 790 million people actively use the platform, which is twice the amount of those who utilize Twitter.

Who Uses Tumblr?

Tumblr’s users are primarily teenagers and young adults. Tumblr is widely used by people who want to find content surrounding their favorite things. Users enjoy reblogging gifs and images from the books, movies, music, TV, and consumer-based brands they love.

What Types Of Business Should Use Tumblr?
If you get loads of engagement on Instagram, you may be successful on Tumblr. Tumblr users love visually appealing content. With that said, industries that do particularly well on Tumblr are photography, architecture, interiors, exteriors, landscape gardening, design, fashion, beauty, publishing, mental health, and tattooing.

Ways To Advertise On Tumblr

You can create a Tumblr account to post original content as well as reblog posts that align with your brand. You can also pay money to have sponsored content appear on Tumblr. There are three types of sponsored posts on Tumblr.

The first type is called sponsored posts. These posts look like regular Tumblr posts. The appear on users’ dashboard and users can reblog them. You can target sponsored posts by users’ gender, location, and interests.

The second type is sponsored video posts. Sponsored video posts also appear on users’ dashboards. They are videos that play in a constant reloop.

The third type is sponsored day. This type allows businesses and nonprofits to take over the top of a users’ dashboard for twenty-four hours.

Is your audience on Tumblr? Let us know. Sperling Interactive would love to help!

How To Optimize For Voice Search

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Do you own a product by Google, Apple, or Amazon? If you’re like most, you probably own at least one tech product from one of these companies. Have you noticed any similarities between the devices made by these three companies? One feature you may have noticed is they all have voice assistants.Voice assistants, such as Siri, Alexa, Cortana, and Google Assistant, are changing the world, especially the SEO world.

The way people make searches online is changing. People are typing less and using their voice more – approximately 46% of US adults use a voice assistant device. As a result, the way we phrase our searches is changing. When a person uses their voice assistant, they perform a search query in the form of a question. So the way we are starting to access information is becoming more conversational. It’s something that businesses and nonprofits should begin taking into account. Here are our top tips on how to optimize your website for voice search.

Create specific web pages geared toward the questions people will ask their voice assistants.

You may already have town and city pages, which are specific web pages for the communities you service. They help you become more visible to those you wish to reach. To optimize your website for voice search, you should also create an FAQ page containing questions that people will commonly ask their voice assistant, with corresponding, informative answers to those questions. 

Claim your Google ‘My Business’ listing.

If you haven’t claimed your company’s Google listing, you should do so now. The ‘My Business’ listing gives Google and its users relevant information, such as your location, phone number, and hours of operation. Plus, Google loves it when you use its product. Another reason why you should do this is because 22% of searches these day are for local information and content.  

Use long-tail keywords.

Long-tail keywords are the three to four keywords related to the product or service that you’re selling. They tend to be very specific and, when people are using voice assistants, they tend to utilize long-tail keywords. Even if voice assistants weren’t revolutionizing our world, you should still use long-tail keyword as they’ve been known to increase sales.

Research.

Researching and brainstorming relevant keywords with your team is another way to optimize yourself for voice search. It can also help you find out what your competitors are doing.

Do you want to learn more ways on how to optimize yourself for the web? Call Sperling Interactive at (978) 304-1730 to see how your website is performing.

Does Your Organization Need An App?

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We’ve blogged before about the importance of being mobile-friendly. There are two ways businesses and nonprofits can be mobile friendly: either on the mobile web or with an app. It may seem like every organization under the sun has an app these days, but we’re here to tell you it isn’t necessary for everyone. Read on to see if your organization could use an app.

If You Want A Feature That Can’t Be Implemented On The Web
Websites are there to deliver your organization’s mission, services, and location, but when you want to give your audience an experience, an app might be the way to go because there are certain features you can’t implement through your website (e.g. a camera, geolocation, biometrics, sensors, etc.).

You Want To Improve Your Customer Experience.
Apps are widely successful for retail companies. You can do so much with an app if you manage a store. If you run one, your app can be used to display your products, send coupons, inform customers about sales, and start a loyalty rewards program. An app can really improve your relationship with your customers.

You Want To Have An Interactive Gaming Experience.
Gaming is another feature that works better through an app than it does on a website. A popular game on app these days is Geocaching, a scavenger hunt-type game. You can use Geocaching to tell your organization’s story. Through it, you’ll have users travel to different locations to unlock new stories.

Your App Idea Has A Delivery Element To It.
If your company is in the food industry, a delivery app is a must. It’ll help you stay on top of competition and give your customers instant gratification.

Have you been thinking about an app for your business or nonprofit? Sperling Interactive is experienced with app development and would love to help you! Contact us today at (978) 304-1730.

How To Optimize Your Blog Posts For The Web

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Having a blog is a great way to educate your audience, but do you ever find it hard for your audience to find your posts? There are certain ways to optimize your blog posts so that when people are typing a search query related to the post, your blog post will pop up. Read on to learn ways to optimize your blogs posts for the web.

Write searchable titles

It’s natural to want a witty title for your blog posts, but try and stick with a title that reflects what people are most likely to search for to come across your post. Your title should either start with who, what, where, when, why, or how. This will make it easier for you to pop up in search engine results.

Utilize the heading tags

Heading tags are used to create headings in your blog posts. Heading 1, <h1>, is your most important heading tag and should be the title of your blog post. Heading tags are numerical and go in order of importance. So for your heading 2s, <h2>, make them the subheadings in your blog post. These large bolded points are the heading 2 tags in this blog post. Heading tags are crucial because they help Google and other search engines scan your content and get the gist of your blog posts. You can create heading 2s by highlighting the points and pressing down on Ctrl+Alt+2.

Put alt tags on your images

Alt tags are the captions that people who are blind or visually impaired read to understand your images. By incorporating alt tags with images used, you’ll make your website and content more accessible, which search engines will love. You can learn other ways to optimize your images here.

Include links

Adding internal and external links to your blog posts is another way to optimize your posts for the web. Internal links are other URLs on your website and external links are URLs from  websites outside of your own. Having high quality links to your blog posts shows credibility to search engines and that you’re giving your readers something of value. Links in your blog posts also decreases bounce rates and keep visitors on your website longer.

Request indexing on Google Search Console

When you publish a blog post, you should request indexing afterwards. When you request indexing you are alerting Google to crawl the new web page you have created. You request indexing through Google Search Console.

Want to learn more about  blogging and search engine optimization? Be sure to check out our blog posts on those two topics.

 

A Beginners Guide To Facebook Pixel

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Two years ago, Facebook had two ways it tracked users for businesses and nonprofits. One was for conversions and the other was for tracking. Today, Facebook has Facebook pixel. Facebook pixel is an analytics tool that can help businesses and nonprofits keep track of their website visitors who find them through Facebook.

How Facebook Pixel Helps You Create Better Ads

Facebook pixel can essentially tell you how your Facebook ads are performing and how to make them better. For example, if your ad is receiving lots of clicks but failing to gain conversions, this means that your ad is catching eyes, but something is not adding up for the user when they’re brought to the ad’s landing page. Perhaps the copy and landing page don’t line up with what was promised to them in the ad.

When a person who found you through Facebook goes to your website and completes an action (e.g. purchasing one of your products, signing up for your seminar, donating money to your organization, etc.) the Facebook pixel is triggered. Through Facebook pixel, you can also retarget Facebook users who have completed an action through your site.


Other Facebook Pixel Benefits

Other great things about Facebook pixel are that it can help you gain new clients, get a more accurate conversion rate, and create a lookalike audience, which is a way to reach new people who are likely to be interested in your business or nonprofit because they are similar to your existing customers.

 

How To Install Facebook Pixel

You can get a Facebook pixel by placing the pixel code on the header of your website. Each Facebook Ad account only gets one pixel and you can install it on every webpage you wish to track. You can access your tracking pixel through your Facebook Ads Manager. Facebook pixel works by dropping a “cookie” onto the user’s browser and sending them custom advertisement based on their behavior.

Would you like Facebook pixel? Contact Sperling Interactive today!

The Most Important Tools Your Website Should Have

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If you’re about to launch a new website, there are certain tools you will need to get the most out of your website and digital marketing efforts. It’s what we like to call our  website launch Checklist. Check it out to see if you have everything you need before your site goes live.

Set up Google Analytics

Google Analytics is a tool that will unveil who is visiting your site. Through it, you can find out who is visiting your site, how the visitors are getting to your site, and where the visitors are coming from, geographically speaking.

Set up Google Tag Manager

Google Tag Manager should be used in conjunction with Google Analytics to collect more data. Tags are snippets of code you can add to your site to track numerous things including scroll tracking, monitoring form submissions, remarketing, or tracking how people arrived to your site. Google Tag Manager is easy to use and simplifies the process of working with tags. Businesses of any size can benefit from Google Tag Manager as it enables you to add and edit tags without a developer.

Set up Google Search Console

Google Search Console can tell you who is linking to you, if there is malware or other problems on your site, and which keyword queries your site is appearing for in search results.

Set up Yoast SEO if you’re using WordPress

This plugin is one of the most downloadable plugins of all time. Through this free plugin, you are able to add an SEO title, meta description, and meta keywords to each post and page of your site. You’re also able to include social sharing information. What’s great about SEO by Yoast is that it analyzes your focus keywords, checks your word count, and evaluates your meta description, images, slug, links, and page title so you’re able to edit those bits easily.   

Have a custom 404 page

A 404 page is the web page user goes to when they’ve mis-typeda URL or have a broken link. You’ll want to build a custom 404 page to your business or nonprofit and helps redirect users.

Need more help understanding these tools? Contact Sperling Interactive today!

What You Need To Know About The 2018 Social Media Algorithms

 

 

 

 

 

 

This year, three of the biggest social media platforms – Facebook, Instagram, and LinkedIn – changed their algorithms. When a social media platform changes its algorithm, this means it has changed the way it lists posts in its users’ news feeds. Algorithms change all the time and for numerous reasons, thus here’s what you need to know about today’s current ones so you can stay visible in your target audiences’ news feeds.

 

Facebook

Since January 2018, Facebook has begun to prioritize posts that generate conversations, especially those from users’ friends and family members. Facebook is trying to have their users engage in more person-to-person interactions than person-to-brand interactions. They are doing this because they’ve noticed that users spend more time on their platform when they are engaging with posts created by other users. To reach more people via Facebook, create content that will engage your target audience and illicit a response (e.g. comment, share, and react). Additionally, you might want to consider boosting posts you really care about and running Facebook ads.

Instagram

Facebook bought Instagram in 2012, and this year it also made changes to Instagram’s algorithm. Like Facebook, Instagram also rewards content with high engagement. Not only that, Instagram loves it when its users experiment with its features. What’s really big with Instagram right now is Instagram Stories, which currently has 300 million daily users. When you play around with the Instagram Stories features like its filters, polls, and the ‘swipe up’ option, you also boost engagement with your followers.

LinkedIn

Of the three social media platforms, LinkedIn is the least social one, as it geared toward connecting professionals. LinkedIn does prioritize posts that receive engagement, but it also focuses on content that offers value. Whatsmore, LinkedIn has a spam filter, so every time you upload something to LinkedIn, even an image, a bot decides whether the content is spam, low-quality, or clear. So whenever you’re about to share an industry article to LinkedIn, make sure you fact check it.

Do you need help generating social media content? At Sperling Interactive, we can help you spread your message in a way that aligns with the new algorithms.

Why You Should Hire A Web Development Company

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Businesses and nonprofits nowadays need to have a sleek and professional website to prosper in today’s digital world. While it may seem like a good idea for a business or a nonprofit to try and create a website on their own, they should really hire professionals. Here are five reasons why.

You’ll have a custom web design.
You won’t be restricted to stay in the limits of someone else’s template; you’ll have total creative freedom, and the web development company can make a website tailor-made for your brand and business needs. Every website has an objective. An ecommerce, for example, will want to make sure their website generates sales, while a nonprofit will want their website to focus on their mission and the work they do. A web development company knows this and knows the best ways to help you reach your goals.

You’ll have an SEO-friendly website.
A web development company knows how to apply the best and current SEO practices to your website. They can write content for your website that search engines like.

You’ll have a mobile-friendly site.
Speaking of SEO, having a mobile-friendly website is another way to boost search engine ranking. In our last month’s blog post, we explored how Google has started prioritizing the mobile version of a website over the desktop version. Having a mobile-friendly website will also decrease your bounce rate. When your website isn’t mobile-friendly, your visitors have to zoom in or squint to read the content. A web development company has the capabilities to make sure that your website is appealing to users across all devices.

You’ll have continual maintenance.
A website is never really done. It needs continual maintenance after it’s been created. A web development company has the tools to keep your website up-to-date and running quickly and smoothly. They can also ensure that any bugs on your site get fixed and how to drive traffic to your website, even when new web trends appear.

It saves business owners time and money.
Business owners have very limited time as it is and creating a website is a timely project to undertake. By utilizing a web development company, a business owner will have the time and energy to continue running their business efficiently. When your website is being made, you’ll want to make sure you’re still capable of running the business so people will want to be your clients and eventually check out your website when it is complete.

Are you thinking about hiring a web development company? At Sperling Interactive, all of our websites are custom-designed to fit the needs of each client.

How To Photograph A Great Headshot

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Back in March, we had the pleasure of photographing attendees’ head shots at the North Shore Business Expo. This was our fourth year in a row doing it, and it got us thinking about what makes a good headshot so here are some key things to remember.  

Speak to the subject before headshot day. By doing this, you will build a relationship with the subject and find out what they do professionally. Learning what they do for a living can help you generate ideas for poses and the type of backdrop you should use that would most appropriate. For example an attorney’s headshot should have a neutral backdrop whereas a tattoo artist can have a more colorful and unconventional one.

Have the client think about their outfit beforehand. They should dress for their profession. Regardless of a person’s profession, neutral clothes are generally the best option to go with as they don’t distract from the subject’s face. You should advise the subject to not wear a top with a logo on it and to also stick with something they normally wear. Remember, your head shot is your chance to show off who you really are.

Make sure you have good lighting (even if you’re shooting outdoors). This tip is an absolute must. You want to capture the subject in the best light possible. You don’t want there to be any harsh shadows.  

Blur out the background. Whether you use a backdrop or take the shoot outside, there should be a clear separation from the background. Put the f-stop on your camera to a high f-number so the head shot is highly focused on the subject. You want the subject to be the focal point.

Frame the head shot from the chest up. A head shot is just that. A shot of someone’s face.

Make sure there is a focus on the subject’s eyes.  As a photographer, you’ll want to ensure your subject’s eyes display some emotion. Try chatting them up about what excites them so there is a sparkle in their eyes. Having a conversation with them will also help them relax so they also don’t look stiff and nervous.

Sperling Interactive has taken hundreds of professional headshots. Contact us today to book an appointment.

Facebook Metrics Glossary

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In January, Facebook changed its news feed algorithm. From now on, Facebook is going to prioritize posts from users’ friends and family members over brands’ posts. Because of this change, it is now more important than ever before to start utilizing Facebook ads to promote your business or nonprofit. But what do all the metrics on the Facebook dashboard even mean? In our final blog post in our glossary series, we’ll be defining Facebook ad metrics.

Frequency – This is how many times an ad was shown to a specific user over the selected time period. Depending on your goals, you may want to keep the frequency up or down. Our benchmark tends to be between 1-5 for frequency count. If you get closer to ten, you start to flood users’ news feeds and might overdo it, resulting in them opting out from seeing your ads or unfollowing your page.

Reach Reach is the total amount of users to whom your ad has been shown.

Impressions – Impressions is the grand total of times your ad was shown in a user’s news feed.

Button Clicks – This metric shows how many times someone physically clicked the “Learn More” or “Sign Up” button on your ad. If you have a lead gen ad, you would want this number to be high, but if you are pushing awareness ads or services, having a low button click is okay as long as the link clicks (see below) are producing the results you want.

Link Clicks – A link click is when someone clicks the visible link in your ad.

Clicks (All) – This incorporates all the clicks on your ad, whether it be to your Facebook page, link in copy, button, or when someone engages with your ad by commenting or liking your content.

If you liked this post, be sure to check out our blog posts on pay-per-click glossary guides.
How To Understand Google Analytics
Metrics To Know & Understand For Pay-Per-Click Campaigns
How To Understand Google Adwords