In today’s data driven world, analytics allows businesses to collect and use data such as demographics, method of spending and purchasing patterns to pinpoint and design marketing efforts. Sperling Interactive can analyze this data to gain insights to improve website performance and impact business decision-making. One of the ways we do this is by using Metrics to collect and measure digital data for your website. For example we can analyze the number of visits a guest has made to your site as well as how long that visitor spent going from page to page, and how many pages each visitor clicked on during their visit. By studying the number of visits, time on page, and pages viewed, Sperling Interactive can precisely identify the pages that are viewed most often. This aids in understanding the interests, needs and patterns of your customer. We also examine the key words that were entered that brought guests to your site. This will optimize your keyword searches and make it easier for people to find your business.